Your social ads are going to connect with a lot of parts of your business and your overall marketing strategy. They relate to your brand, your content, your budget, your customer experience, and of course, your digital marketing strategy. Unfortunately, getting someone with all these skills is like finding a unicorn. That’s why it will be important for you to get specialists in their field to work together with you, your employees, and other agencies.
Finding the right social ads agency is about finding specialists in paid ads or PPC. Paid social ads are more related to your overall PPC strategy than anything else, and the PPC skillset neatly incorporates both search and social advertising.
Quality social ads agencies will have great client reviews and references, that’s a given. But you also want to make sure that the agency isn’t overloading their specialists – otherwise, you won’t get the attention you deserve. Agencies with a low number of clients per specialist and positive cultures will also attract and retain top talent.
The nature of their management will also be important. A good agency should be relying on their performance and results to keep you onboard, rather than a contract. Make sure your agreement is week-to-week or month-to-month if possible. You also want an agency that will act as part of your team. Being honest and transparent is a big part of that. You’ll want to look for agencies that will let you retain ownership of your social accounts and have transparent, easy to understand reporting.