Google Adwords and SEM

Search engine marketing enables small businesses to appear on the first page of search engine results without investing in long term SEO. These strategies are recommended for small businesses as they can work on smaller budgets, help to determine your best converting keywords for future SEO efforts, immediate data on return on investment and ensure you catch your customers right when they’re looking for you.

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What is SEM?

SEM stands for Search Engine Marketing and refers to the purchase of ads on search engines. While SEM can sometimes refer to all marketing efforts relating to search engines, it’s most commonly known as the paid advertisements only – those used to promote the visibility of websites in search engine result pages (SERPs).

The major players are Google AdWords, Bing Ads, and Yahoo! Search Ads.

What is Google AdWords?

Google AdWords sits under the SEM umbrella as a platform that enables us to create and manage advertising campaigns. It is the most popular paid search platform used by PPC professionals. PPC stands for Pay Per Click – a type of marketing that is ideal for businesses who want high control over their budgets, flexibility in their campaigns and immediate visibility. Our pay per click services allow for complete transparency in your advertising so that you can have clear and informative data about your return on ad spend.

Advertisements created through Google AdWords can be in various formats (text, responsive, image, video) and shown across Google’s extensive networks worldwide.

The most common form of advertising we work with is Google Extended Text Ads which are used across the Google Search Network. This network is a group of search-related websites where ads can appear, including websites that partner with Google to show ads (Search Partners), and of course when someone runs a Google Search, ads can show based on the keywords used in the search term.

We will work with you to discover which keywords to use in order to achieve the desired results for your business/organisation.

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