What is Google AdWords?
Google AdWords sits under the SEM umbrella as a platform that enables us to create and manage advertising campaigns. It is the most popular paid search platform used by PPC professionals. PPC stands for Pay Per Click – a type of marketing that is ideal for businesses who want high control over their budgets, flexibility in their campaigns and immediate visibility. Our pay per click services allow for complete transparency in your advertising so that you can have clear and informative data about your return on ad spend.
Advertisements created through Google AdWords can be in various formats (text, responsive, image, video) and shown across Google’s extensive networks worldwide.
The most common form of advertising we work with is Google Extended Text Ads which are used across the Google Search Network. This network is a group of search-related websites where ads can appear, including websites that partner with Google to show ads (Search Partners), and of course when someone runs a Google Search, ads can show based on the keywords used in the search term.
We will work with you to discover which keywords to use in order to achieve the desired results for your business/organisation.
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