What is Search Engine Marketing (SEM)?
Search engine marketing enables small businesses to appear on the first page of search engine results, without investing in long term SEO.
These strategies are recommended for small businesses as they can:
- work on smaller budgets,
- help to determine your best converting keywords for future SEO efforts,
- immediate data on your return on investment (ROI), and
- ensure you catch your customers right when they’re looking for you.
SEM generally refers to the purchase of ads for display on search engines. While SEM can sometimes refer to all marketing efforts relating to search engines, it’s most commonly known as the paid advertisements only – those used to promote the visibility of websites in search engine result pages (SERPs).
The major players are Google AdWords, Bing Ads, and Yahoo! Search Ads.
A majority of campaigns are operated as Pay-Per-Click (PPC) advertising campaigns – meaning that you are charged when a user clicks on your advertisements. It’s a type of marketing that is ideal for businesses who want high control over their budgets, flexibility in their campaigns, and immediate visibility.
We will work with you to discover which keywords to use in order to achieve the desired results for your business/organisation.
Extra Benefits For You, From Us!
No Lock-In Contracts
No Setup Fees
Affordable & Flexible
Our Adwords Specialists have small client bases and big brains. This means you get someone with time to learn about your business, dedication to staying ahead of the curve, and the experience to know how to get the best possible result.
We are able to work with a range of budgets and our management is month-to-month, so you are free to pause or cancel at anytime without penalty. Plus, your accounts will always belong to you – you can access them at any time!
Every month, we provide you with custom reports that include not only stats and data, but also our thoughts on your site and future strategy.
We pride ourselves on our proactive communication. We take the time to educate our clients on what we’re doing, and we keep up to date with how things are going on your end. We’ll work together to ensure we are always on the same page and getting results!
How to get started:
Contact us via the form below or give us a call
We'll get to know you and understand your needs
Get excited for the results!