Search engine marketing (SEM)

While there are a few broader definitions, search engine marketing (SEM) generally means pay-per-click advertising in search engines such as Google or Bing. In a nutshell, we create ads which are displayed in search engines, and you get charged each time someone clicks on those ads (hence, the term “pay per click”, or “PPC”). The major players are Google AdWords, Bing Ads, and Yahoo Ads.

What are the benefits?

SEM displays advertisements to people searching for products or services that your business offers. It does this by matching your ad with keywords that have been entered into a search engine. This means that your ads are presented to a highly engaged audience who are actively searching for your products or services.

SEM is quick and easy to implement, highly flexible, and measurable. We offer monthly management of your ads, as well as conversion tracking to help maximise your return on investment.

Who can benefit?

SEM is ideal for businesses who want tight control over their budgets, flexibility in their campaigns, and immediate visibility of their brand online through paid ads.

Anyone who is new to paid advertising can benefit from SEM, whether it’s on Google AdWords, YouTube, Bing or Yahoo. You can decide to use just one platform or a mix of platforms; it all depends on your budget.

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How does it work?

The majority of campaigns are operated as Pay-Per-Click (PPC), meaning that you’re charged when a user clicks on your advertisements. We work with you to discover which search terms (keywords) will be best to achieve your business goals, setup the necessary accounts, bid on the keywords, create the ads, track the results and continually test and optimise your ads.

Most business owners have difficulty selecting and bidding on keywords, as well as testing and optimising their ads based on the tracking results. owners just create an ad and let it run without optimising on a regular basis. This is a very inefficient and costly way to manage your SEM, which is why engaging a professional SEM management team makes perfect sense!

Our experienced team will

make online advertising a breeze

No lock in contracts

Pay by the month

No setup fees

Change your budget any time

You own the account

Detailed monthly reports

Pay per click advertising specialists

What are the benefits?

Who can benefit?

How does it work?

make online advertising a breeze

Request a proposal

Pay per click management

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