Search engine marketing enables small businesses to appear on the first page of search engine results without investing in long term SEO. These strategies are recommended for small businesses as they can work on smaller budgets, help to determine your best converting keywords for future SEO efforts, immediate data on return on investment and ensure you catch your customers right when they’re looking for you.
What is SEM?
SEM stands for Search Engine Marketing and generally refers to the purchase of ads for display on search engines. While SEM can sometimes refer to all marketing efforts relating to search engines, it’s most commonly known as the paid advertisements only – those used to promote the visibility of websites in search engine result pages (SERPs).
The major players are Google AdWords, Bing Ads, and Yahoo! Search Ads.
A majority of campaigns are operated as Pay-Per-Click (PPC) advertising campaigns – meaning that you are charged when a user clicks on your advertisements.
We will work with you to discover which keywords to use in order to achieve the desired results for your business/organisation.
No Lock-In Contracts
Custom Monthly Reports