Be There When Customers Are Searching For You

Search engines have become a part of life. We use them to find answers, how to do something, to shop, and to get help. No matter what your business, there’s always someone out there looking for what you do.

Search Engine Marketing SEM | Graphic Representation | Vine Street Digital
Search engine marketing (SEM) allows you to put yourself in front of people based on what they’re searching for. This means it’s incredibly specific with high consumer intent. After all, it’s much easier to convert someone who is looking for you at the time.

But search engine marketing management is about more than just keywords. Getting the right person at the right time with the right ad and the right offer is easier said than done. That’s where we come in! Our SEM specialists are here to dedicate the time and expertise to make sure you’re addressing these variables in the best way possible.

GET IN TOUCH

SEM Platforms

Vine Street Digital - Search Engine Marketing (SEM) Management

Google Ads Management

Microsoft Ads Management

Google Ad Grants Management

YouTube Ads Management

Why Our Clients Love Us

No Lock-in Contracts
Management is month-to-month
Experienced Specialists
We attract top talent
Proactive Communication
Weekly, fortnightly or monthly catch-ups
Aussie Team With A Global Focus
We’re a remote team with clients all over the world

$0 Setup Fees
Setup is a part of your monthly management
Your Accounts Belong To You
You’ll have full admin access over everything
Meaningful Reports
Including custom-written summaries
Quality Assurance
You’ll have more than one set of eyes on your campaigns

GET IN TOUCH

Why Our Clients Love Us

No Lock-in Contracts
Management is month-to-month
Experienced Specialists
We attract top talent
Proactive Communication
Weekly, fortnightly or monthly catch-ups
Aussie Team With A Global Focus
We’re a remote team with clients all over the world

$0 Setup Fees
Setup is a part of your monthly management
Your Accounts Belong To You
You’ll have full admin access over everything
Meaningful Reports
Including custom-written summaries
Quality Assurance
You’ll have more than one set of eyes on your campaigns

GET IN TOUCH

Don’t Take Our Word For It

Their team is fantastic and knowledgeable. They’re always only a quick phone call away. The results they’re bringing to our business speak for themselves.

Melbourne Tractors

Our cost per enquiry has reduced by 46.5%. Our lead volume has jumped 36.4%. Phenomenal results. I’ve never had a company offer Google PPC strategy like Vine Street Digital. You won’t be disappointed.

Coffs Solar Energy

Vine Street Digital genuinely took an interest in our goals as a business and took them on as their own goals for our PPC campaign. Two different PPC agencies in the past both failed us. VSD came to the rescue and successfully and effectively met our expectations and delivered on results.

Owens Management

Happy Staff, Happy Clients

We believe that to be the best agency to work with, we have to be the best agency to work for. That’s why we focus on creating a positive culture that attracts top talent!

No Overload
Each specialist has a maximum of 40 clients
Better Work/Life Balance
We all choose when and where we work, allowing for better mental health and balance
Accessible & Inclusive
Our way of working supports a diverse range of needs for our staff. We’re also women-led!

FAQs

What is the difference between SEO and SEM?

While they both involve search engines, they’re very different disciplines. Search Engine Optimisation (SEO) is about getting your website to appear higher up in the organic search results – the results that aren’t paid ads.

SEO is a complicated discipline with a lot of factors. In a nutshell, it involves trying to make your site (or a specific page) come up on the search results when someone uses specific keywords. SEO specialists will do this by optimising the page itself, but also by assessing the links from other websites that point to your page. It’s a balance between pleasing the technical demands of the search engine and pleasing the humans that will visit your site.

Search Engine Marketing (SEM) is commonly used to refer to the paid listings at the top of the search results. This is a part of Pay Per Click (PPC) marketing, in which advertisers bid and pay for the chance to have their ads clicked. SEM is still targeting by keywords, just like SEO. But instead of having to try to get your page to be relevant enough to rank higher, you can bid for certain searches and craft your ad specifically for the search. With the right search engine marketing management, your ad can come up instantly at the top of the search results.

Is SEM better than SEO?

Like any digital marketing, there’s no definitive answer to this. It depends on your business, your goals, and your target audience. There are advantages to both strategies, so it’s about finding what will work best for your business.

One benefit of SEM over SEO is that you’ll be able to get your ads at the top of results instantly. SEO can take months before you start seeing results. However, since SEM relies on a paid auction, you can bid anytime and be visible immediately.

SEM is also far more flexible than SEO in terms of budget and consistency. SEO requires an ongoing steady commitment in order to get the best results. The same is somewhat true of SEM, but you have the option of scaling your budgets up and down, as well as pausing ads if you get too busy.

The large commitment of both time and money towards SEO is why many businesses choose to start with SEM. You can use paid ads to gain data about which keywords and messaging brings you the best return, and then take that information to start ranking organically. This means your investment for SEO will be more of a “sure thing” – rather than hoping the keywords you rank for will bring you decent sales and leads.

For many businesses, a dual strategy of both SEM and SEO is advised. SEO will help you to bring the volume of traffic you need, but you won’t be able to rank for everything. SEM is there to help you rank for terms that aren’t doing so well organically, to ward off aggressive competitors, and to tailor your ads more specifically to each search.

How do SEO and SEM work together?

Many businesses ask us if SEO and SEM are complementary, or if doing one can help boost the other. The two strategies definitely work together well in an overall marketing plan. SEO can help to bring in the volume. Then, the flexibility of paid ads (SEM) helps you to rank for difficult queries, tailor your ads, or ward off competitors. So it makes sense to do both, it just depends on what you’re trying to achieve.

Running paid ads won’t directly help you to rank better organically, and higher ranked organic listings won’t push you up in the paid ads. That being said, both strategies involve making your website more user-friendly, more relevant, and optimised for conversion. These are important elements for both SEM and SEO, so in that sense, the act of improving your site will help your other marketing efforts too.

How do I choose the right SEM agency?

One important thing to note here is that SEM and SEO are very different skill sets. While they may seem related, they require different technical knowledge. It’s rare to get someone who is a master of both fields, given how much there is to learn about each one.

Finding the right SEM agency is about finding specialists in SEM and paid ads. Any good specialist will be able to work well with other specialists and agencies to bring their expertise into the mix.

The quality of an SEM agency will often be reflected in their client reviews and references. You’ll also want to look for agencies with a low number of clients per specialist as this will ensure you get the attention you deserve. Agencies that promote positive cultures will also attract and retain top talent.

The agreement you have with your SEM agency is also important. Ideally, you want an arrangement where the agency is your part of your team and they rely on their performance to keep you. The best agencies will, therefore, have no lock-in contracts. Plus, they’ll let you retain ownership of your ad accounts, and they’ll have very transparent reporting.

What is in the free strategy?

Your free Search Engine Marketing management strategy is based on your business goals. That’s why we start with an initial consultation to understand your business and determine what success looks like for you.

From there, one of our SEM specialists will conduct research to create a custom SEM strategy that will best achieve your goals. The strategy will explore the current business environment, and outline some solid KPIs to measure success.

We’ll then go in-depth into each recommended SEM platform and explain how we’ll go about your campaigns. This includes aspects such as keyword research, audience research, competitor research, technical optimisation recommendations, creative recommendations, and more. If you have an existing ad account, we’ll be auditing that too!

After recommending the right SEM platforms to start with, we also outline future PPC opportunities for advertising expansion.

Your strategy then continues with a recommendation for your ad spend. We’ll often recommend a minimum viable budget, as well as an ideal or “growth” budget.

Finally, we’ll give you a formal quote for management, and outline the next steps on how to get started!

GET IN TOUCH

Start With A Free Strategy

Our free strategies start with a discovery session and finish with a PPC strategy to suit your business goals.

What’s included in your strategy:

An overview of the goals for your PPC campaigns and what’s achievable
How we’ll measure those goals
PPC platforms we’d recommend
How we’d go about your campaigns
An audit of any existing campaigns
A formal quote for management

Pay per click advertising specialists

Search Engine Marketing (SEM) Management

Be There When Customers Are Searching For You

SEM Platforms

Why Our Clients Love Us

No Lock-in Contracts

Experienced Specialists

Proactive Communication

Aussie Team With A Global Focus

$0 Setup Fees

Your Accounts Belong To You

Meaningful Reports

Quality Assurance

Why Our Clients Love Us

No Lock-in Contracts

Experienced Specialists

Proactive Communication

Aussie Team With A Global Focus

$0 Setup Fees

Your Accounts Belong To You

Meaningful Reports

Quality Assurance

Don’t Take Our Word For It

Happy Staff, Happy Clients

No Overload

Better Work/Life Balance

Accessible & Inclusive

As Seen On:

FAQs

Start With A Free Strategy

Pay per click management

From the blog

Say hello!