SEM Management Services | Award Winning SEM Agency

Be There When Customers Are Searching For You

Search engines have become a part of life. We use them to find answers, how to do something, to shop, and to get help. No matter what your business, there’s always someone out there looking for what you do.

Search Engine Marketing SEM | Graphic Representation | Vine Street Digital
Search engine marketing (SEM) allows you to put yourself in front of people based on what they’re searching for. This means it’s incredibly specific with high consumer intent. After all, it’s much easier to convert someone who is looking for you at the time.

But search engine marketing management is about more than just keywords. Getting the right person at the right time with the right ad and the right offer is easier said than done. That’s where we come in! Our SEM specialists are here to dedicate the time and expertise to make sure you’re addressing these variables in the best way possible.

GET YOUR FREE STRATEGY

SEM Platforms

Google Ads Management

Bing Ads Management

Google Ad Grants Management

YouTube Ads Management

Why Our Clients Love Us

No Lock-in Contracts
Management is month-to-month
Experienced Specialists
We attract top talent
Proactive Communication
Weekly, fortnightly or monthly catch-ups
Aussie Team With A Global Focus
We’re a remote team with clients all over the world

$0 Setup Fees
Setup is a part of your monthly management
Your Accounts Belong To You
You’ll have full admin access over everything
Meaningful Reports
Including custom-written summaries
Quality Reassurance
You’ll have more than one set of eyes on your campaigns

GET YOUR FREE STRATEGY

Wins For Our Clients

112%

Increase In ROAS
in the first 3 months

Tactical Visuals

67%

Increase in leads
in the first 6 months

Owens Management

55%

Increase in conversions
in the first 6 months

iMobile Mechanical

40%

Increase in conversion rate
in the first 3 months

The Pressure King

Why Our Clients Love Us

No Lock-in Contracts
Management is month-to-month
Experienced Specialists
We attract top talent
Proactive Communication
Weekly, fortnightly or monthly catch-ups
Aussie Team With A Global Focus
We’re a remote team with clients all over the world

$0 Setup Fees
Setup is a part of your monthly management
Your Accounts Belong To You
You’ll have full admin access over everything
Meaningful Reports
Including custom-written summaries
Quality Reassurance
You’ll have more than one set of eyes on your campaigns

GET YOUR FREE STRATEGY

Happy Staff, Happy Clients

We believe that to be the best agency to work with, we have to be the best agency to work for. That’s why we focus on creating a positive culture that attracts top talent!

No Overload
Each specialist has a maximum of 40 clients
Better Work/Life Balance
We all choose when and where we work, allowing for better mental health and balance
Accessible & Inclusive
Our way of working supports a diverse range of needs for our staff. We’re also women-led!

Get Your Free Strategy

Your free strategy includes an overview of how we’d go about your campaigns, the platforms we’d recommend, an audit of existing campaigns, and recommendations for growth.

Reach out using the form below and we’ll get in touch for a consultation.

FAQs

What is the difference between SEO and SEM?

While they both involve search engines, they’re very different disciplines. Search Engine Optimisation (SEO) is about getting your website to appear higher up in the organic search results – the results that aren’t paid ads.

SEO is a complicated discipline with a lot of factors. In a nutshell, it involves trying to make your site (or a specific page) come up on the search results when someone uses specific keywords. SEO specialists will do this by optimising the page itself, but also by assessing the links from other websites that point to your page. It’s a balance between pleasing the technical demands of the search engine and pleasing the humans that will visit your site.

Search Engine Marketing (SEM) is commonly used to refer to the paid listings at the top of the search results. This is a part of Pay Per Click (PPC) marketing, in which advertisers bid and pay for the chance to have their ads clicked. SEM is still targeting by keywords, just like SEO. But instead of having to try to get your page to be relevant enough to rank higher, you can bid for certain searches and craft your ad specifically for the search. With the right search engine marketing management, your ad can come up instantly at the top of the search results.

Is SEM better than SEO?

Like any digital marketing, there’s no definitive answer to this. It depends on your business, your goals, and your target audience. There are advantages to both strategies, so it’s about finding what will work best for your business.

One benefit of SEM over SEO is that you’ll be able to get your ads at the top of results instantly. SEO can take months before you start seeing results. However, since SEM relies on a paid auction, you can bid anytime and be visible immediately.

SEM is also far more flexible than SEO in terms of budget and consistency. SEO requires an ongoing steady commitment in order to get the best results. The same is somewhat true of SEM, but you have the option of scaling your budgets up and down, as well as pausing ads if you get too busy.

The large commitment of both time and money towards SEO is why many businesses choose to start with SEM. You can use paid ads to gain data about which keywords and messaging brings you the best return, and then take that information to start ranking organically. This means your investment for SEO will be more of a “sure thing” – rather than hoping the keywords you rank for will bring you decent sales and leads.

For many businesses, a dual strategy of both SEM and SEO is advised. SEO will help you to bring the volume of traffic you need, but you won’t be able to rank for everything. SEM is there to help you rank for terms that aren’t doing so well organically, to ward off aggressive competitors, and to tailor your ads more specifically to each search.

How do SEO and SEM work together?

Many businesses ask us if SEO and SEM are complementary, or if doing one can help boost the other. The two strategies definitely work together well in an overall marketing plan. SEO can help to bring in the volume. Then, the flexibility of paid ads (SEM) helps you to rank for difficult queries, tailor your ads, or ward off competitors. So it makes sense to do both, it just depends on what you’re trying to achieve.

Running paid ads won’t directly help you to rank better organically, and higher ranked organic listings won’t push you up in the paid ads. That being said, both strategies involve making your website more user-friendly, more relevant, and optimised for conversion. These are important elements for both SEM and SEO, so in that sense, the act of improving your site will help your other marketing efforts too.

How do I choose the right SEM agency?

One important thing to note here is that SEM and SEO are very different skill sets. While they may seem related, they require different technical knowledge. It’s rare to get someone who is a master of both fields, given how much there is to learn about each one.

Finding the right SEM agency is about finding specialists in SEM and paid ads. Any good specialist will be able to work well with other specialists and agencies to bring their expertise into the mix.

The quality of an SEM agency will often be reflected in their client reviews and references. You’ll also want to look for agencies with a low number of clients per specialist as this will ensure you get the attention you deserve. Agencies that promote positive cultures will also attract and retain top talent.

The agreement you have with your SEM agency is also important. Ideally, you want an arrangement where the agency is your part of your team and they rely on their performance to keep you. The best agencies will, therefore, have no lock-in contracts. Plus, they’ll let you retain ownership of your ad accounts, and they’ll have very transparent reporting.

What is in the free strategy?

Your free Search Engine Marketing management strategy is based on your business goals. That’s why we start with an initial consultation to understand your business and determine what success looks like for you.

From there, one of our SEM specialists will conduct research to create a custom SEM strategy that will best achieve your goals. The strategy will explore the current business environment, and outline some solid KPIs to measure success.

We’ll then go in-depth into each recommended SEM platform and explain how we’ll go about your campaigns. This includes aspects such as keyword research, audience research, competitor research, technical optimisation recommendations, creative recommendations, and more. If you have an existing ad account, we’ll be auditing that too!

After recommending the right SEM platforms to start with, we also outline future PPC opportunities for advertising expansion.

Your strategy then continues with a recommendation for your ad spend. We’ll often recommend a minimum viable budget, as well as an ideal or “growth” budget.

Finally, we’ll give you a formal quote for management, and outline the next steps on how to get started!

GET YOUR FREE STRATEGY

Google Rating

5.0

Based on 24 reviews

Vine Street Digital

5.0

David Jensen

00:01 20 Aug 20

After doing a large amount of research, we decided to give Vine Street Digital an opportunity to manage our PPC. Like many other business owners delving into this daunting world, we were very hesitant at first as we had been let down by so many SEO/PPC companies who promised so much but in the end either lacked the understanding of our market or did not bother to learn the specifics. Quite often you would find many of these companies to be eager to please you at first and then once pen is to paper they would loose interest or your account manager would be overstretched. Thankfully, this was definitely not the case with Vine Street Digital. They have a unique approach when it comes to PPC management which makes you feel as though you are their only client and you get a genuine sense that they care about your business. Our account manager Gabi, has tirelessly gone to great lengths to ensure our company is highly visible on multiple engines and has put so much effort and strategy to ensure success for us all. Could not recommend highly enough.

Russell Bewsell

22:19 04 Jun 20

Good professional people to work with. High degree of technical ability. I recommend.

Anthony Savage - Aussie Environmental

04:01 19 May 20

I did an extensive search online for the best PPC agencies in Australia. I created a shortlist and received strategy pitches from a number of agencies. Vine Street Digital's strategy overview really stood out. With PPC being their sole business focus, you can really tell they understand every aspect of optimising ad campaigns to reach there full potential. We have worked with them for over a year now, and their results speak for themselves - highly recommend.

Yari McGauley

23:57 06 Nov 19

Gemma & VINE really know their digital ad stuff inside out, all for very affordable prices & with real customer support. An ad agency that cares? Yes! Can't recommend highly enough, happily give 10 stars..

Ryan Grant

04:31 04 Nov 19

A great media agency that cares for the client

Kiddie Country

02:33 01 Nov 19

What a great company to work with. To understand my business and then tailor to my needs is exactly what i want. We have been working togeather for many happy years

Damien Owens

01:03 14 Oct 19

We continue to be very pleased with the results we are getting. Courtney is our account manager who gets to know our business and is working very well to continue to improve our results.

Mark McClurg

07:36 28 Sep 19

I would give this company 6 stars if it were possible. I have worked with a few PPC and digital SEO companies in the past and these guys are in a league of their own. They are smart, real smart and know all the Google PPC settings so well you would think these guys were employed by Google. I've never had a company offer Google PPC strategy like Vine Street Digital. You won't be disappointed.

Julian Knight

05:31 22 Nov 18

Rosalie Hart

06:25 11 Jul 18

Gemma and her team are full of knowledge and great advice to really achieve results. I'm a dope when it comes to AdWords marketing and Gemma graciously held my hand through the process, teaching me along the way and never once making me feel stupid. She does this with a friendly manner and a great sense of humour too. I loved the work Gemma was doing with one of my businesses that I've used her for the next one too. Happy to recommend her again and again to get great results for your business.

Todd E

03:06 29 Apr 18

Words cannot express how thrilled we are to be working with Gemma and the Vine Street Digital team. Gemma has been exceptional with her follow up, customer service, and she always shows patience when explaining the complex science that is Adwords and Analytics. Her monthly reports are clear, concise, highly informative, and motivating! She actively manages our campaign based on the data collected and thoroughly explains in her detailed reports as to what is working well and why and where we need to improve. We have learned so much about our business from Gemma and have used her professional, practical and always enlightening insight to optimize our marketing strategy on Google and Bing and to improve our website. What we are especially impressed with is her cautiousness in watching our daily ad spend. You can tell that she deeply cares about her clients and their well being. We are so appreciative of that! It is and continues to be a pleasure working with Gemma and VSD. So happy we found them. Highly, highly, HIGHLY recommended.

Venita Fry

04:38 12 Apr 18

Mie Sunke

04:11 11 Apr 18

Fantastic to deal with, very responsive and know their stuff. Highly recommend!!

Jonny Walker

04:47 02 Mar 18

These guys are awesome… Have been using them for about two years now and our results keep getting better. The market is flooded with ‘flakey’ digital agencies making you all sorts of promises, Vine Street Digital are the only agency I have worked with that actually deliver way more than they promise… 100% recommend them.

Eliza McCann

22:57 27 Nov 17

Gemma was beyond helpful with my query. She went above and beyond to help me. Amazing communication. I am so looking forward to working with Gemma in the future now she's set me on the right path!

S f

03:22 27 Nov 17

Revolutionary Real Estate

02:26 06 Mar 17

Gemma and Vine Street Digital are the 'needle in the haystack' when it comes to Google Adwords. I have tried a number of "experts" both in Australia and overseas and have had terrible experiences. Gemma not only knows her stuff, but is the most conscientious person you could hope to help you. I would recommend her in a heartbeat.

Andrew Quinn

01:57 14 Feb 17

Working for a few months now with Vine Street and I can honestly say that we have never had a better response from our Google campaigns!

Steven L

02:36 02 Feb 17

Gemma and her team are one-of-a kind. They are extremely knowledgeable, studious, and rigorous. I feel very confident putting my advertising campaign in their more-than-capable hands. Hiring Gemma and her team was an excellent decision that I wish I had made sooner. Don't delay, your business will thank you.

Marcus Tarrant

04:16 30 Nov 16

Gemma is one of the most genuinely knowledgeable ad words specialists out there. If you need a return on your investment then get Gemma on the job!

Nikolay Ryazantsev

04:00 04 Aug 16

Gemma helped our company setup complex of AfWords/GTM tuning. Our local company failed to to do that but Gemma did it very fast and efficient. Furthermore, we also received complimentary AdWords audit with recommendations. Absolutely great job, I definitely recommend to cooperate.

Steven Cruz

03:18 01 Aug 16

Gemma is a valuable asset to our business. Her knowledge and detail will maximize your results in google giving you a positive ROI making you a major player in your niche.

Jacqueline Wachtel

00:22 22 Jun 16

Gemma at Vine Street Digital is fabulous! She has a real knack for communicating the technical Google landscape in everyday language. Gemma is responsive, easy to work with and very knowledgeable. We’ve been working with her for 2 months and already, she's improved our Google AdWords clicks and impressions by over 500%. We have been very happy with our service and would definitely recommend Vine Street Digital.

Brett Richards

04:34 13 Jul 17

Gemma managed our SEM and PPC campaigns and she was great to work with. She always listened, provided sound and well-resounded advice, was highly-responsive, and communicated well. Importantly, she delivered results. I'd highly recommend her to anyone else looking for a local, responsive agency to manage their SEM or PPC campaigns.

See all reviews Write a review

Brisbane web design by GO Creative

Pay per click advertising specialists

Search Engine Marketing (SEM) Management

Be There When Customers Are Searching For You

SEM Platforms

Why Our Clients Love Us

No Lock-in Contracts

Experienced Specialists

Proactive Communication

Aussie Team With A Global Focus

$0 Setup Fees

Your Accounts Belong To You

Meaningful Reports

Quality Reassurance

Wins For Our Clients

Why Our Clients Love Us

No Lock-in Contracts

Experienced Specialists

Proactive Communication

Aussie Team With A Global Focus

$0 Setup Fees

Your Accounts Belong To You

Meaningful Reports

Quality Reassurance

Happy Staff, Happy Clients

No Overload

Better Work/Life Balance

Accessible & Inclusive

As Seen On:

Get Your Free Strategy

Reach out using the form below and we’ll get in touch for a consultation.

FAQs

Pay per click management

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