PPC For eCommerce
If you sell products online, then a whole range of tailored advertising options are available to you. Shopping ads (also known as Product Listing Ads or PLAs) present potential customers with your products and prices upfront, before they even click. This means you’re paying for more qualified traffic with an intent to purchase.
Both social media platforms and search engine platforms often have product listing ads available. And even if you don’t sell on your own site, digital marketplaces such as Amazon Ads can help get your listings to get in front of the right people.
ECommerce PPC is more than just showing off your products. It requires putting the right product in front of the right person at the right time. The key is to carefully manage your bids and auctions to balance your return on investment with your visibility. Not to mention optimising your site for when your customers get there!
That’s where we come in. Our eCommerce PPC specialists will help to formulate a strategy to drive sales. From immediate, low-value purchases, to large items that take months of consideration, there’s always a strategy available to get you a great return on your investment.