One major benefit of shopping ads is the qualified traffic. Regardless of the platform, people are seeing the product title, image and price before going through to the site. This means that they’re already interested in your offer before you pay for a precious click.
Shopping ads are also a much better user experience than other types of ads. People are getting the information they need upfront and then landing directly onto the product page. This reduces the steps to conversion and helps to drive more people through your cart.
With the right shopping ads management, you can also manipulate your campaigns to meet your return on investment goals. Not all products have the same margins or appeal, but a well optimised campaign can help you to get the best possible results.