Pinterest has more than 300 million monthly active Pinners worldwide and importantly, they’re not just browsing. 50% of Pinners use Pinterest to shop, while 77% of weekly Pinners say they have discovered a new brand of product. So, why not make your business the next one they find!
You can think of Pinterest as a platform of ‘ideas’ where users browse and search for inspiration on products and topics through visual ‘pins’. Pinterest Ads can combine keyword and interest targeting, allowing you to get your products and ideas in front of the right people, at the right time.
Essentially, you can combine the search aspects of search engine marketing (for example, Google Ads or Bing Ads) with the audience targeting of social ads (Facebook or Instagram). The interest targeting is extensive and detailed, so you can really hone in on your target audience.