Reach As Many Customers As Possible
Microsoft’s ads platform is often neglected by advertisers, but its audiences are continually growing. Microsoft’s search platform Bing is integrated into the Windows environment, and Cortana is powered by Bing as well. With over 12 billion searches per month worldwide, you’d be crazy to neglect this pool of customers.
Microsoft Shopping Ads (previously known as Bing Shopping Ads) are very similar to Google Shopping, and it’s often the case that you can repurpose your feed from Google Shopping. However, it’s not a simple import – you can’t just “set and forget”! To achieve the best possible revenue and ROAS, you’ll need to tailor your campaigns and optimise them to the unique technical requirements and audience on Microsoft.
That’s where we come in. Our Microsoft Shopping management specialists are well versed in the subtle differences between Google Shopping and Microsoft Shopping. They’ll assist with the setup and proactive management of your Microsoft Shopping campaigns to get the most out of this overlooked platform.