Take Advantage of Untapped Potential
With more than three billion monthly searches, Microsoft offers a cost-effective way to expand your market beyond the traditional Google Ads. Microsoft Ads (previously known as Bing Ads) pairs high intent searches with tailored targeting. It’s also often forgotten by most advertisers, meaning it’s a little less competitive and often cheaper too!
Microsoft Ads allows you to import your Google Ads campaigns to get a quick start. But advertising on Microsoft requires more than just importing your existing campaigns. Nuances between the platforms, as well as different user demographics and search volumes, means that a more tailored strategy is required. It’s all about finding the right people at the right time, with the right ad and offer.
That’s where we come in! Our Microsoft Ads management specialists are well versed in navigating the platform’s environment, and tailoring campaigns to best suit the technical requirements of the platform. It’s not just a set-and-forget platform, which is why we’re proactive about getting the most out of this untapped goldmine.