One of the main benefits of LinkedIn Ads is the type of audience that you have the potential of reaching. That is, the ‘professional’ audience. When users are on LinkedIn, they are in a different mindset to when they are on, for example, Facebook. Therefore, you’ve got the potential to engage with them in a different manner.
Within that, you’ve then got a range of targeting options that are not otherwise found on other PPC platforms. For example, you can target by skill level, job title and seniority, as well as specific higher education degrees. LinkedIn Ads also have the capability to create custom audiences for remarketing through the use of the LinkedIn Insight Tag.
LinkedIn also has similar benefits to other PPC platforms with a range of ad formats available. LinkedIn Ads can establish your business as an authority in your industry by using sponsored content that your audience will see in the feed.
You also have the option of connecting with your target audience directly. Through the use of Sponsored InMail, you can send a targeted message to your audience members with the potential of driving stronger engagement and response than traditional emails.
These are just a few examples of how you can utilise LinkedIn Ads to engage with a professional network. For more information, reach out to us for a free strategy!