Are you a non-profit organisation? We work with non-profits to help them setup and manage their Google Ad Grants Campaigns through Google AdWords. Google Grants allow a $10,000 USD monthly spend for non-profits, as long as certain criteria are met and followed. We can help you find out if you’re eligible and get it set up!
Google Ad Grants
Google provides the opportunity for non-profits to promote their cause via the Google search engine with a generous $10,000 USD per month!
There is an application process to become qualified for the opportunity – basically involving answering some questions about your organisation and agreeing that you’ll use the grant properly. It can be a confusing process and might seem intimidating, so we actually offer to go through this process for you, for free. Just contact us if you’d like assistance!
There are restrictions on the way Google allows for this $10,000 to be spent. For example, some of the rules are as below:
- Only run keyword targeting campaigns
- Bid a maximum of $2 per click
- Run ads that promote your cause and boost your non-profit organisation
- Have a daily budget of $329 per day (averages out to $10,000 per month)
- Only run text ads on the search results page (no video or display advertising).
These restrictions can be challenging to work with, but it is worth the effort! It does take a lot of time and planning to manage a Google Ad Grants account, which could mean that outsourcing the management is the way to go.
We are always happy to audit an existing account and give you advice for free, and if you are considering outsourcing the management to us long-term, we discount our rates for Google Ad Grants accounts! Feel free to contact us to discuss what we can do for you!
If you’d like to learn more, we have a blog post right here: Google Grants Advertising for Non-Profits.