Glossary of Terms – Digital Marketing Terms Defined

Glossary of Terms by Vine Street Digital

Please see below for a list of glossary terms we’ve compiled. Each term will link to another page with a detailed explanation.
SEM Glossary Picture Showing Ad Placements
We’ll continue to update this glossary to give you new definitions. In the meantime, do let us know if you’ve got any questions!

 

Glossary

A

  • Ads
  • Ad Delivery
  • Ad Extensions
  • Ad Formats
  • Ad Groups
  • Ad Position
  • Ad Preview & Diagnosis Tool
  • Ad Rank
  • Ad Relevance
  • Ad Rotation Settings
  • Ad Scheduling
  • Ad Status
  • AdSense
  • Ad Variations
  • Advertising Policies
  • AdWords (See: Google AdWords)
  • AdWords Editor
  • All Conversions (See: Conversions)
  • Analytics (See: Google Analytics)
  • Approved (See: Ad Status)
  • Audiences – Affinity & In-Marketing
  • Average CPC (See: CPC)
  • Average Position

B

  • Below First Page Bid
  • Below The Fold
  • Bid Adjustment
  • Bounce Rate
  • Broad Match (See: Keyword Match Types)
  • Broad Match Modified/Modifier (See: Keyword Match Types)
  • Bulk Edit

C

  • Call Extensions (See: Ad Extensions)
  • Callout Extensions (See: Ad Extensions)
  • Call To Action (CTA)
  • Call Tracking
  • Campaign
  • Campaign Status
  • Change History
  • Click
  • Clickthrough Rate (CTR)
  • Contextual Targeting
  • Conversions
  • Conversion Rate
  • Conversion Tracking
  • Cost Per Click (CPC)

D

  • Daily Budget
  • Dayparting (See: Ad Scheduling)
  • Description Lines (See: Ads)
  • Destination URL (See: Ads)
  • Disapproved (See: Ad Status)
  • Display Ads
  • Display Network
  • Display Partners
  • Display Planner
  • Display URL (See: Ads)

E

  • Eligible (See: Ad Status)
  • End Date
  • Enhanced CPC
  • Exact Match (See: Keyword Match Types)
  • Extended Headline

F

  • Family Status
  • Filter
  • First Page Bid Estimate
  • First Position Bid Estimate
  • Frequency & Frequency Capping

G

  • Geo Targeting (See: Location Targeting)
  • Google AdWords
  • Google Analytics
  • Google Forwarding Phone Number
  • Google My Business
  • Google+ Brand Page

H

  • Headline

I

  • Image Ad
  • Impressions
  • In-line Editing
  • Interactions
  • Invalid Clicks
  • In-Market Audiences (see: Audiences)

K

  • Keywords
  • Keyword Match Types
  • Keyword Planner
  • Keyword Status

L

  • Landing Page
  • Landing Page Experience
  • Language Targeting
  • Limited by Budget
  • Location Extensions
  • Location Targeting
  • Location Options
  • Low Search Volume

M

  • Managed Placements
  • Manual Bidding
  • Match Types (See: Keyword Match Types)
  • Maximum Bid CPC (Max CPC)
  • Mobile Ad
  • Multivariate Testing

N

  • Negative Keywords
  • Negative Keyword List

O

  • Organic Search Results
  • Overdelivery

P

  • Pacific Time (PST or PDT)
  • Pay-Per-Click
  • Pending Campaign
  • Phrase Match (See: Keyword Match Types)
  • Pixel Tracking (See: Conversion Tracking)
  • Placements

Q

  • Quality Score

R

  • Referrer URL
  • Relevance
  • Remarketing

S

  • Search Engine Results Page (SERP)
  • Search Network
  • Search Partners
  • Search Term
  • Search Terms Report / Search Query Report
  • Shared Budget

T

  • Targeting Group
  • Targeting Method
  • Text Ad (See: Ad Formats)
  • Top of Page Bid Estimate

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