Facebook ads work by targeting people based on their interests, location, actions, behaviours or demographics. If you’re a Facebook user then you’ve definitely seen an ad before, but what you might not realise is the number of different types of ads available.
You can use Facebook Ads to promote your page, promote a post, send traffic to your website, get people to fill out lead forms, contact you via Facebook Messenger, or respond to an event. Videos, images, and combinations of these two formats can be used to create a wide variety of ads.
Facebook ads start with an advertiser setting up a campaign with a fixed budget and a bid amount for each click or thousand impressions your ad gets. The advertiser will also set who they want to target, narrowing down by interests, location, behaviours, and more. In this way, it’s still an auction where you’re bidding against other advertisers for the available slots on Facebook, bidding more aggressively on people who are most likely to become customers.