Facebook Ads Management

Results Beyond Engagement

Facebook Ads Management | Graphic Representation of Ad | Vine Street Digital
Facebook knows more about your potential customers than any other website in the world, making it a great way to find and grow your market. It has the ability to target based on demographics, interests, activities or behaviours and layer those targeting options to find your niche. It’s a powerful advertising tool!

But getting the right content in front of the right people is easier said than done. If you want to grow your Facebook ads beyond simple engagement and into real sales, you’ll need to make sure your strategy is driving people through the buying cycle.

That’s where we come in! Being on top of the latest data, proactively testing your ads, and keeping your ads fresh are critical steps to getting more than just engagement. Our Facebook Ads Management looks at those steps in your sales funnel and manages your targeting and content to get the best possible return.

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Wins For Our Clients

112%

Increase in ROAS
in the first 3 months

Tactical Visuals

20%

Increase in revenue
in the first 6 months

Fun and Function

40%

Increase in conversion rate
in the first 3 months

The Pressure King

40%

Increase in conversions
in the first 3 months

Freedom Migration

Why Our Clients Love Us

No Lock-in Contracts
Management is month-to-month
Experienced Specialists
We attract top talent
Proactive Communication
Weekly, fortnightly or monthly catch-ups
Aussie Team With A Global Focus
We’re a remote team with clients all over the world

$0 Setup Fees
Setup is a part of your monthly management
Your Accounts Belong To You
You’ll have full admin access over everything
Meaningful Reports
Including custom-written summaries
Quality Assurance
You’ll have more than one set of eyes on your campaigns

GET IN TOUCH

Why Our Clients Love Us

No Lock-in Contracts
Management is month-to-month
Experienced Specialists
We attract top talent
Proactive Communication
Weekly, fortnightly or monthly catch-ups
Aussie Team With A Global Focus
We’re a remote team with clients all over the world

$0 Setup Fees
Setup is a part of your monthly management
Your Accounts Belong To You
You’ll have full admin access over everything
Meaningful Reports
Including custom-written summaries
Quality Assurance
You’ll have more than one set of eyes on your campaigns

GET IN TOUCH

Happy Staff, Happy Clients

We believe that to be the best agency to work with, we have to be the best agency to work for. That’s why we focus on creating a positive culture that attracts top talent!

No Overload
Each specialist has a maximum of 40 clients
Better Work/Life Balance
We all choose when and where we work, allowing for better mental health and balance
Accessible & Inclusive
Our way of working supports a diverse range of needs for our staff. We’re also women-led!

Get In Touch

Book a chat with us online or reach out via the form below

FAQs

How do Facebook Ads work?

Facebook ads work by targeting people based on their interests, location, actions, behaviours or demographics. If you’re a Facebook user then you’ve definitely seen an ad before, but what you might not realise is the number of different types of ads available.

You can use Facebook Ads to promote your page, promote a post, send traffic to your website, get people to fill out lead forms, contact you via Facebook Messenger, or respond to an event. Videos, images, and combinations of these two formats can be used to create a wide variety of ads.

Facebook ads start with an advertiser setting up a campaign with a fixed budget and a bid amount for each click or thousand impressions your ad gets. The advertiser will also set who they want to target, narrowing down by interests, location, behaviours, and more. In this way, it’s still an auction where you’re bidding against other advertisers for the available slots on Facebook, bidding more aggressively on people who are most likely to become customers.

Are Facebook Ads effective?

You may think that Facebook Ads are more about brand awareness than bringing in leads or sales. But with the right strategy and content, it can be incredibly lucrative for a wide range of business types. Throwing your brand out there without strategy or direction is usually what leads to a lot of likes but no sales.

Sales and leads come from thinking about the customer buying cycle and then creating ads to guide your customers each step of the way. It’s very rare that one ad will be able to immediately push a customer from consideration to action in one go. When you do have a well-thought-out Facebook Ads funnel, that’s where you can see some genuine quality leads and customers.

For some businesses, Facebook Ads is a part of a wider funnel across multiple platforms. For example, you may be running a Google Ads campaign to drive traffic to your landing page. But perhaps your customers take a bit of time and consideration before acting. That’s where remarketing to those users on Facebook can help to bring them back in and close the deal.

The benefits of Facebook Ads is that it’s incredibly flexible – it has one of the largest arrays of targeting options, compared to other platforms. With so many options, it’s easy for it to be tailored to all sorts of budgets and objectives.

How much do Facebook Ads cost?

Facebook Ads allows you to set a bid based on when people click, or on how many people see your ad. This is known as cost per click (CPC) or cost per thousand impressions (CPM). In this way, it still follows the usual pay per click (PPC) format of an auction. Advertisers are bidding on how much they’re willing to pay for a click, or how much they’re willing to pay for a view from particular users. There are limited slots available on each screen, and these bids affect how much you’ll end up paying to be seen.

But the auction isn’t just a straightforward bidding war. Where on Facebook your ad comes up, which devices you target, plus the relevance and usefulness of the ad, all contribute to your ad quality. The better quality your ad is, the lower you’ll pay per click or per view, and the more people you’ll reach. This means you might not be bidding the most, but you can still win the view!

How much each advertiser pays varies a lot because of those factors. Some businesses are more niche than others and only need to reach a smaller, more targeted pool of people. The flexibility of Facebook Ads means that it can be tailored to a wide variety of budgets. If you want to find out how much Facebook Ads would cost for your business, get in touch for a free strategy today!

How do I choose the right Facebook Ads agency?

Facebook Ads has so many options and variables involved that it can be a bit intimidating to manage if you’re not a professional PPC specialist. It’s sometimes hard to know if you’re heading in the right direction, and conducting meaningful tests can be tricky when there are so many factors at play. That’s why it’s incredibly important to find a Facebook Ads agency that will be proactive about strategy and testing.

The overall structure of the agency’s Facebook Ads management is the first thing you should look at. Ideally, you want an agency with no lock-in contracts, one where you can retain ownership of your accounts. This kind of transparency is important, as it means they’re relying on performance to keep you on as a client, not a contract.

Ensuring you’re getting a high quality of work and consistent maintenance is also key, and sometimes this is hard to evaluate if you’re new to Facebook Ads. We recommend looking at reviews and even asking for client references.

You should look for agencies that keep a low number of clients per specialist, and promote positive cultures to attract top talent PPC talent. Quality assurance (more than one specialist checking your campaigns) is also a great way to ensure you’re getting quality Facebook Ads management.

How much does Facebook Ads Management cost?

Our management pricing varies based on the number of platforms and the complexity of the strategy. Our Facebook Ads management is NOT tied to your ad spend. This means if things are going well and your budget increases, management won’t necessarily increase with it. We also don’t charge setup fees. The setup of your feed, tracking, and campaigns are all included in the service.

Our management isn’t a cookie-cutter service, we tailor it to the individual needs of each business and price it accordingly. If you’d like to get a quote, reach out to us for a free strategy!

What is in the free strategy?

Your free PPC strategy is based on your business goals. That’s why we start with an initial consultation to understand your business and determine what success looks like for you.

From there, one of our PPC specialists will conduct research to tailor a PPC strategy that will best achieve your goals. The strategy will outline some solid KPIs to measure success and explore the current business environment. We’ll then go in-depth into each recommended PPC platform and explain how we’ll go about your campaigns. This includes things like keyword research, audience research, competitor research, technical optimisation recommendations, creative recommendations and more. If you have an existing ad account, we’ll be auditing that too!

After recommending the right PPC platforms to start with, we also outline future opportunities for advertising expansion.

Your strategy then continues with a recommendation for your ad spend. We’ll often recommend a minimum viable budget, as well as an ideal or “growth” budget.

Finally, we’ll give you a formal quote for management, and outline the next steps on how to get started!

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Google Rating

5.0

Based on 24 reviews

Vine Street Digital

5.0

David Jensen

00:01 20 Aug 20

After doing a large amount of research, we decided to give Vine Street Digital an opportunity to manage our PPC. Like many other business owners delving into this daunting world, we were very hesitant at first as we had been let down by so many SEO/PPC companies who promised so much but in the end either lacked the understanding of our market or did not bother to learn the specifics. Quite often you would find many of these companies to be eager to please you at first and then once pen is to paper they would loose interest or your account manager would be overstretched.Thankfully, this was definitely not the case with Vine Street Digital. They have a unique approach when it comes to PPC management which makes you feel as though you are their only client and you get a genuine sense that they care about your business. Our account manager Gabi, has tirelessly gone to great lengths to ensure our company is highly visible on multiple engines and has put so much effort and strategy to ensure success for us all. Could not recommend highly enough.

Russell Bewsell

22:19 04 Jun 20

Good professional people to work with. High degree of technical ability. I recommend.

Anthony Savage - Aussie Environmental

04:01 19 May 20

I did an extensive search online for the best PPC agencies in Australia. I created a shortlist and received strategy pitches from a number of agencies. Vine Street Digital's strategy overview really stood out. With PPC being their sole business focus, you can really tell they understand every aspect of optimising ad campaigns to reach there full potential. We have worked with them for over a year now, and their results speak for themselves - highly recommend.

Yari McGauley

23:57 06 Nov 19

Gemma & VINE really know their digital ad stuff inside out, all for very affordable prices & with real customer support. An ad agency that cares? Yes! Can't recommend highly enough, happily give 10 stars..

Ryan Grant

04:31 04 Nov 19

A great media agency that cares for the client

Kiddie Country

02:33 01 Nov 19

What a great company to work with. To understand my business and then tailor to my needs is exactly what i want. We have been working togeather for many happy years

Damien Owens

01:03 14 Oct 19

We continue to be very pleased with the results we are getting. Courtney is our account manager who gets to know our business and is working very well to continue to improve our results.

Mark McClurg

07:36 28 Sep 19

I would give this company 6 stars if it were possible. I have worked with a few PPC and digital SEO companies in the past and these guys are in a league of their own. They are smart, real smart and know all the Google PPC settings so well you would think these guys were employed by Google. I've never had a company offer Google PPC strategy like Vine Street Digital. You won't be disappointed.

Julian Knight

05:31 22 Nov 18

Rosalie Hart

06:25 11 Jul 18

Gemma and her team are full of knowledge and great advice to really achieve results. I'm a dope when it comes to AdWords marketing and Gemma graciously held my hand through the process, teaching me along the way and never once making me feel stupid. She does this with a friendly manner and a great sense of humour too. I loved the work Gemma was doing with one of my businesses that I've used her for the next one too. Happy to recommend her again and again to get great results for your business.

Todd E

03:06 29 Apr 18

Words cannot express how thrilled we are to be working with Gemma and the Vine Street Digital team. Gemma has been exceptional with her follow up, customer service, and she always shows patience when explaining the complex science that is Adwords and Analytics. Her monthly reports are clear, concise, highly informative, and motivating! She actively manages our campaign based on the data collected and thoroughly explains in her detailed reports as to what is working well and why and where we need to improve. We have learned so much about our business from Gemma and have used her professional, practical and always enlightening insight to optimize our marketing strategy on Google and Bing and to improve our website. What we are especially impressed with is her cautiousness in watching our daily ad spend. You can tell that she deeply cares about her clients and their well being. We are so appreciative of that! It is and continues to be a pleasure working with Gemma and VSD. So happy we found them. Highly, highly, HIGHLY recommended.

Venita Fry

04:38 12 Apr 18

Mie Sunke

04:11 11 Apr 18

Fantastic to deal with, very responsive and know their stuff. Highly recommend!!

Jonny Walker

04:47 02 Mar 18

These guys are awesome… Have been using them for about two years now and our results keep getting better. The market is flooded with ‘flakey’ digital agencies making you all sorts of promises, Vine Street Digital are the only agency I have worked with that actually deliver way more than they promise… 100% recommend them.

Eliza McCann

22:57 27 Nov 17

Gemma was beyond helpful with my query. She went above and beyond to help me. Amazing communication. I am so looking forward to working with Gemma in the future now she's set me on the right path!

S f

03:22 27 Nov 17

Revolutionary Real Estate

02:26 06 Mar 17

Gemma and Vine Street Digital are the 'needle in the haystack' when it comes to Google Adwords. I have tried a number of "experts" both in Australia and overseas and have had terrible experiences. Gemma not only knows her stuff, but is the most conscientious person you could hope to help you. I would recommend her in a heartbeat.

Andrew Quinn

01:57 14 Feb 17

Working for a few months now with Vine Street and I can honestly say that we have never had a better response from our Google campaigns!

Steven L

02:36 02 Feb 17

Gemma and her team are one-of-a kind. They are extremely knowledgeable, studious, and rigorous. I feel very confident putting my advertising campaign in their more-than-capable hands.Hiring Gemma and her team was an excellent decision that I wish I had made sooner. Don't delay, your business will thank you.

Marcus Tarrant

04:16 30 Nov 16

Gemma is one of the most genuinely knowledgeable ad words specialists out there. If you need a return on your investment then get Gemma on the job!

Nikolay Ryazantsev

04:00 04 Aug 16

Gemma helped our company setup complex of AfWords/GTM tuning. Our local company failed to to do that but Gemma did it very fast and efficient. Furthermore, we also received complimentary AdWords audit with recommendations. Absolutely great job, I definitely recommend to cooperate.

Steven Cruz

03:18 01 Aug 16

Gemma is a valuable asset to our business. Her knowledge and detail will maximize your results in google giving you a positive ROI making you a major player in your niche.

Jacqueline Wachtel

00:22 22 Jun 16

Gemma at Vine Street Digital is fabulous! She has a real knack for communicating the technical Google landscape in everyday language. Gemma is responsive, easy to work with and very knowledgeable. We’ve been working with her for 2 months and already, she's improved our Google AdWords clicks and impressions by over 500%. We have been very happy with our service and would definitely recommend Vine Street Digital.

Brett Richards

04:34 13 Jul 17

Gemma managed our SEM and PPC campaigns and she was great to work with. She always listened, provided sound and well-resounded advice, was highly-responsive, and communicated well. Importantly, she delivered results. I'd highly recommend her to anyone else looking for a local, responsive agency to manage their SEM or PPC campaigns.

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Brisbane web design by GO Creative

Pay per click advertising specialists

Results Beyond Engagement

Wins For Our Clients

Why Our Clients Love Us

No Lock-in Contracts

Experienced Specialists

Proactive Communication

Aussie Team With A Global Focus

$0 Setup Fees

Your Accounts Belong To You

Meaningful Reports

Quality Assurance

Why Our Clients Love Us

No Lock-in Contracts

Experienced Specialists

Proactive Communication

Aussie Team With A Global Focus

$0 Setup Fees

Your Accounts Belong To You

Meaningful Reports

Quality Assurance

Happy Staff, Happy Clients

No Overload

Better Work/Life Balance

Accessible & Inclusive

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Get In Touch

Book a chat with us online or reach out via the form below

FAQs

Pay per click management

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