Facebook Ads Management

Results Beyond Engagement

Facebook Ads Management | Graphic Representation of Ad | Vine Street Digital
Facebook knows more about your potential customers than any other website in the world, making it a great way to find and grow your market. It has the ability to target based on demographics, interests, activities or behaviours and layer those targeting options to find your niche. It’s a powerful advertising tool!

But getting the right content in front of the right people is easier said than done. If you want to grow your Facebook ads beyond simple engagement and into real sales, you’ll need to make sure your strategy is driving people through the buying cycle.

That’s where we come in! Being on top of the latest data, proactively testing your ads, and keeping your ads fresh are critical steps to getting more than just engagement. Our Facebook Ads Management looks at those steps in your sales funnel and manages your targeting and content to get the best possible return.

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Wins For Our Clients

112%

Increase in ROAS
in the first 3 months

Tactical Visuals

20%

Increase in revenue
in the first 6 months

Fun and Function

40%

Increase in conversion rate
in the first 3 months

The Pressure King

40%

Increase in conversions
in the first 3 months

Freedom Migration

Why Our Clients Love Us

No Lock-in Contracts
Management is month-to-month
Experienced Specialists
We attract top talent
Proactive Communication
Weekly, fortnightly or monthly catch-ups
Aussie Team With A Global Focus
We’re a remote team with clients all over the world

$0 Setup Fees
Setup is a part of your monthly management
Your Accounts Belong To You
You’ll have full admin access over everything
Meaningful Reports
Including custom-written summaries
Quality Assurance
You’ll have more than one set of eyes on your campaigns

GET IN TOUCH

Why Our Clients Love Us

No Lock-in Contracts
Management is month-to-month
Experienced Specialists
We attract top talent
Proactive Communication
Weekly, fortnightly or monthly catch-ups
Aussie Team With A Global Focus
We’re a remote team with clients all over the world

$0 Setup Fees
Setup is a part of your monthly management
Your Accounts Belong To You
You’ll have full admin access over everything
Meaningful Reports
Including custom-written summaries
Quality Assurance
You’ll have more than one set of eyes on your campaigns

GET IN TOUCH

Happy Staff, Happy Clients

We believe that to be the best agency to work with, we have to be the best agency to work for. That’s why we focus on creating a positive culture that attracts top talent!

No Overload
Each specialist has a maximum of 40 clients
Better Work/Life Balance
We all choose when and where we work, allowing for better mental health and balance
Accessible & Inclusive
Our way of working supports a diverse range of needs for our staff. We’re also women-led!

Get In Touch

Book a chat with us online or reach out via the form below

FAQs

How do Facebook Ads work?

Facebook ads work by targeting people based on their interests, location, actions, behaviours or demographics. If you’re a Facebook user then you’ve definitely seen an ad before, but what you might not realise is the number of different types of ads available.

You can use Facebook Ads to promote your page, promote a post, send traffic to your website, get people to fill out lead forms, contact you via Facebook Messenger, or respond to an event. Videos, images, and combinations of these two formats can be used to create a wide variety of ads.

Facebook ads start with an advertiser setting up a campaign with a fixed budget and a bid amount for each click or thousand impressions your ad gets. The advertiser will also set who they want to target, narrowing down by interests, location, behaviours, and more. In this way, it’s still an auction where you’re bidding against other advertisers for the available slots on Facebook, bidding more aggressively on people who are most likely to become customers.

Are Facebook Ads effective?

You may think that Facebook Ads are more about brand awareness than bringing in leads or sales. But with the right strategy and content, it can be incredibly lucrative for a wide range of business types. Throwing your brand out there without strategy or direction is usually what leads to a lot of likes but no sales.

Sales and leads come from thinking about the customer buying cycle and then creating ads to guide your customers each step of the way. It’s very rare that one ad will be able to immediately push a customer from consideration to action in one go. When you do have a well-thought-out Facebook Ads funnel, that’s where you can see some genuine quality leads and customers.

For some businesses, Facebook Ads is a part of a wider funnel across multiple platforms. For example, you may be running a Google Ads campaign to drive traffic to your landing page. But perhaps your customers take a bit of time and consideration before acting. That’s where remarketing to those users on Facebook can help to bring them back in and close the deal.

The benefits of Facebook Ads is that it’s incredibly flexible – it has one of the largest arrays of targeting options, compared to other platforms. With so many options, it’s easy for it to be tailored to all sorts of budgets and objectives.

How much do Facebook Ads cost?

Facebook Ads allows you to set a bid based on when people click, or on how many people see your ad. This is known as cost per click (CPC) or cost per thousand impressions (CPM). In this way, it still follows the usual pay per click (PPC) format of an auction. Advertisers are bidding on how much they’re willing to pay for a click, or how much they’re willing to pay for a view from particular users. There are limited slots available on each screen, and these bids affect how much you’ll end up paying to be seen.

But the auction isn’t just a straightforward bidding war. Where on Facebook your ad comes up, which devices you target, plus the relevance and usefulness of the ad, all contribute to your ad quality. The better quality your ad is, the lower you’ll pay per click or per view, and the more people you’ll reach. This means you might not be bidding the most, but you can still win the view!

How much each advertiser pays varies a lot because of those factors. Some businesses are more niche than others and only need to reach a smaller, more targeted pool of people. The flexibility of Facebook Ads means that it can be tailored to a wide variety of budgets. If you want to find out how much Facebook Ads would cost for your business, get in touch for a free strategy today!

How do I choose the right Facebook Ads agency?

Facebook Ads has so many options and variables involved that it can be a bit intimidating to manage if you’re not a professional PPC specialist. It’s sometimes hard to know if you’re heading in the right direction, and conducting meaningful tests can be tricky when there are so many factors at play. That’s why it’s incredibly important to find a Facebook Ads agency that will be proactive about strategy and testing.

The overall structure of the agency’s Facebook Ads management is the first thing you should look at. Ideally, you want an agency with no lock-in contracts, one where you can retain ownership of your accounts. This kind of transparency is important, as it means they’re relying on performance to keep you on as a client, not a contract.

Ensuring you’re getting a high quality of work and consistent maintenance is also key, and sometimes this is hard to evaluate if you’re new to Facebook Ads. We recommend looking at reviews and even asking for client references.

You should look for agencies that keep a low number of clients per specialist, and promote positive cultures to attract top talent PPC talent. Quality assurance (more than one specialist checking your campaigns) is also a great way to ensure you’re getting quality Facebook Ads management.

How much does Facebook Ads Management cost?

Our management pricing varies based on the number of platforms and the complexity of the strategy. Our Facebook Ads management is NOT tied to your ad spend. This means if things are going well and your budget increases, management won’t necessarily increase with it. We also don’t charge setup fees. The setup of your feed, tracking, and campaigns are all included in the service.

Our management isn’t a cookie-cutter service, we tailor it to the individual needs of each business and price it accordingly. If you’d like to get a quote, reach out to us for a free strategy!

What is in the free strategy?

Your free PPC strategy is based on your business goals. That’s why we start with an initial consultation to understand your business and determine what success looks like for you.

From there, one of our PPC specialists will conduct research to tailor a PPC strategy that will best achieve your goals. The strategy will outline some solid KPIs to measure success and explore the current business environment. We’ll then go in-depth into each recommended PPC platform and explain how we’ll go about your campaigns. This includes things like keyword research, audience research, competitor research, technical optimisation recommendations, creative recommendations and more. If you have an existing ad account, we’ll be auditing that too!

After recommending the right PPC platforms to start with, we also outline future opportunities for advertising expansion.

Your strategy then continues with a recommendation for your ad spend. We’ll often recommend a minimum viable budget, as well as an ideal or “growth” budget.

Finally, we’ll give you a formal quote for management, and outline the next steps on how to get started!

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Pay per click advertising specialists

Results Beyond Engagement

Wins For Our Clients

Why Our Clients Love Us

No Lock-in Contracts

Experienced Specialists

Proactive Communication

Aussie Team With A Global Focus

$0 Setup Fees

Your Accounts Belong To You

Meaningful Reports

Quality Assurance

Why Our Clients Love Us

No Lock-in Contracts

Experienced Specialists

Proactive Communication

Aussie Team With A Global Focus

$0 Setup Fees

Your Accounts Belong To You

Meaningful Reports

Quality Assurance

Happy Staff, Happy Clients

No Overload

Better Work/Life Balance

Accessible & Inclusive

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Get In Touch

Book a chat with us online or reach out via the form below

FAQs

Pay per click management

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