Attract, Gain, and Retain
Every business wants to stay at the forefront of people’s minds and be a well-known name for their customers. Businesses used to rely on large budgets, television ads, and billboards to get that kind of exposure. But, with the introduction of display advertising, you can get a massive audience reach for a fraction of the cost.
However, display advertising is about more than just creating blanket banners – they’re highly targeted advertising. Not only can you target based on who your customers are, you can also target based on what they look at. You can place your ads on websites that have relevant content, or where you know your customers hang out.
You can also target people who have already been to your website. This is better known as remarketing or retargeting and is a highly effective way to convert and retain your visitors.
The key to great display and remarketing ads is making sure that you stand out from the rest of the noise. It’s also critical to strike the right balance by being present, but not annoying. That’s where we come in! Proactive management of your display and remarketing ads ensures that it becomes a tool for gaining and retaining, not just buying views.