Display ads have really brought the billboard into the 21st century. Where once you would have had to put signs up in busy areas hoping you reach the right people, now you can make sure of it!
Display ads are far more targeted than traditional advertising methods. You can show ads to people based on who they are, where they live, what they like, and how they spend their time. Rather than wasting your advertising spend on blanketing a city, you can strategically target your ideal customer in their own neighborhood.
Another critical benefit is that they’re measurable. When you run TV ads, they might be seen by a lot of people, but it’s tough to know exactly how people react to the ads. With display and remarketing, you’ll be able to know where an ad showed up, what they clicked on, where they went, and what they did when they got there. This provides a measurable return on your investment.
Unlike billboards and fliers, display and remarketing ads are flexible. They allow you to get data back from your audience, plus you can quickly adjust your message and targeting to get the best results. You won’t be stuck with the same billboard for months – instead you’ll be able to keep it fresh and relevant.
Remarketing ads in particular provide a unique opportunity for advertisers to create a funnel of customers. Not everyone makes a decision in the moment, and loyalty doesn’t just happen overnight. A well-designed remarketing strategy will help to guide visitors through their decision making process and gently nudge them to take action.