Our Digital Marketing Services Explanation
What does Vine Street Digital offer?
When explaining what we do for a career to family or friends, sometimes it’s easier to distil this all down to “we create and manage advertising campaigns online”. But we cover a lot of ground in that simple summary! Here’s a quick list of services we offer:
- pay per click (PPC) advertising/search engine marketing (SEM) management,
- social media advertising management,
- display & re-marketing campaign management,
- website analytics & conversion tracking, plus monthly reports to give you valuable information on your business and your customers.
We work primarily with Google AdWords, as well as Bing, Yahoo, Facebook, and Instagram. Occasionally we may branch out to other platforms – feel free to discuss this with us! For now, let’s run through the following areas of digital marketing that’s available to you.
Digital Marketing Services & Methods
Search Engine Marketing
Search engine marketing enables small businesses to appear on the first page of search engines such as Google, Bing, and Yahoo without investing in long-term SEO. We recommend SEM for small businesses as they can work on smaller budgets, gain immediate data on return on investment, and ensure you catch your customers right when they’re looking for you.
Social Media Advertising
Social media advertising allows small businesses to engage with their potential customers in visual and targeted ways for minimal budgets. It’s popular on platforms such as Facebook and Instagram. This is also a highly flexible form of digital marketing which means that you can adjust your budgets and targeting as your business requires.
Analytics and Conversion Tracking
As a business owner, it’s important for you to have meaningful information as much as possible in order to make strategic decisions about your marketing and sales efforts. We offer a stand-alone service to help you track your online presence and give you the information you need in a useful & easy-to-understand way.
Display & Remarketing
The display network can be a cost-effective way to gain high levels of exposure and to re-engage your website visitors. Display advertising has incredible options for targeting your customers including demographics, location, interests, placements, topics and more. Remarketing is essentially when you show ads specifically to people who have previously visited your website.
Google Shopping Campaigns
Shopping campaigns provide informative and visually engaging ads that encourage direct purchases. Your consumers will be able to see your product and prices before they visit your site – a very powerful form of advertising when you’re only paying for clicks!
Google Ad Grants
Google Ad Grants are provided to non-profit organisations that meet Google’s requirements. The Grants allow a monthly spend of $10,000 USD! It involves some limitations which benefit from regular attentive management, but they’re a great way to help get your message out to the world.
Whew! There’s a lot involved here in the world of digital marketing, but we’re happy to help if you have any questions. Talk to us about your requirements and we will work together to find the best solution for you!