How To Take Advantage Of Paid Advertising As A Consumer
We’ve all read about it and heard it in the media – how companies such as Facebook or Google are using our devices to listen to us and store our data. While I absolutely don’t agree with the sagas of Cambridge Analytica or breaches of privacy, I do think we have the ability to take advantage of their clever algorithms and make it work for us as a consumer!
Find Similar Brands
If you’re in love with a particular brand or business and looking for similar ones that Google Search can’t help you find, tap into the detailed interest targeting on social media platforms. For example, let’s say you’re looking for sustainable clothing:
Firstly, jump on Instagram and search the hashtag and scroll through the feed and ‘like’ or ‘comment’ on posts you like. It’ll even give you other similar hashtag options that you might like.
Instagram’s algorithm will learn from this engagement and given this interest, you’ll start to see tailored ads from similar companies. Essentially, we can assume that these other companies that are running ads would have selected interests such as ‘ethical clothing’ or ‘sustainable wear’.
Secondly, head to one of your favourite profiles and hit the small ‘down’ arrow, you’ll then be given suggested accounts that are similar. You can then follow or like posts from these accounts, further tailoring your interests.
All you need to do now is sit back and scroll and Instagram will do the work for you!
Tap Into Offers & Incentives
Remarketing works in wonderful ways and one of those ways is to use offers or incentives to encourage users back to a brand’s website. Do you think you can hold off on making a purchase this second? If a business has remarketing ads running, there’s a high chance that within those ads there is an offer which you’ll likely find popping up while your browsing the web or using platforms such as Facebook or Instagram.
One goal of remarketing ads is to reconnect with the users and encourage them to come back to the website and enquire regarding a service or make a purchase. Who ever said no to a discount…?
Finding Cheaper Alternatives
If you’re looking at certain brands, as discussed above, chances are you’ll start seeing similar products and companies pop up in your feed. This can start to open up cheaper alternatives with brands that you may never have heard of that offer similar products at a lower cost. These doesn’t mean they are lower quality, perhaps they are a stockist of the product you’re looking at and they are having a sale!
Start Clicking On Ads!
This approach can work across all forms of paid advertising such as Youtube or Pinterest. We might jump at the thought of our interests (and thoughts, eek) being stored and used for advertising, but if we have the opportunity to make it work in our favour and take back some control, why not!?
If you have any questions, let us know!
Written by Gabrielle Behm-Pike