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How To Add A User To Google Analytics

How To Add A User To Google Analytics

It’s likely that you’ll add a user to Google Analytics at some point of managing a website. Google Analytics provides valuable information about your website, your customers and the profitability of your business in general. As the information provided is so useful in several aspects of your business, it’s important that you add anyone that would find the data useful so that they’re able to pull key reports without constantly asking you to do it for them!

It’s common for webmasters or web developers, marketers (agency, in house or freelancers), and business owners and managers to have full access to your Google Analytics. This being said, use caution when adding users and never add anyone you don’t know.

Instructions to Add A User To Google Analytics

1. Sign in to your Google Analytics Account

You can do this by visiting and clicking “Sign In” in the top right hand corner of the page.

2. Navigate to “Admin” at the top of the screen.

3. Select “User Management” on the far left hand column


Add A User To Google Analytics - Step 1,2,3

You may be wondering, why the Account column? This is the main access to your Google Analytics and represents the top-level of your organisation. If you add a user to Google Analytics here, it allows them to see all properties and views underneath the organisation. If you have multiple websites and you want to restrict someone to only seeing select websites, choose the “user management” under the “Property” column (in the middle).

4. Enter the email of the person you wish to add into the box for “Add Permissions for”

If you want to add a user to Google Analytics who hasn’t got a Google account, don’t worry! They’ll have the option to create a Google Account. Creating a Google Account doesn’t require a Gmail address.

5. Click the drop down menu to the right of the input field and select the appropriate boxes.

Add A User To Google Analytics - Step 4,5,6
You’ll be presented with 4 options for permissions. Manage users, edit, collaborate and Read & Analyze.

  • Manage Users: This means that the person can add, delete and assign permissions to other people.
  • Edit: The user will be able to add, edit and delete accounts, properties, views, filters, goals and more. They will also be able to see report data.
  • Collaborate: These people will be able to create and share assets in your Google Analytics account as well as collaborating on shared existing assets. This might include editing a dashboard or creating an annotation.
  • Read & Analyze: The user will be able to see reports and manipulate data in those reports.

I would recommend that you select Edit, Collaborate and Read & Analyze, otherwise the user will be limited in what they can do. Obviously it depends on who you’re adding and how they fit into your business, but it’s common that they’ll require enough permissions to contribute to the analysis of your website.

If you’re adding a user to Google Analytics who is internal to your business (like a partner or an employee) it can make sense to also give them permissions to manage users.

6. Click “Add”

That’s it – you now know how to add a user to Google Analytics!

Still having trouble? Contact us today. We also have a YouTube video tutorial available here.

Written by Gemma Renton