How Display Ads Can Benefit Your Business
There’s no doubt you would have seen a Google Display ad while browsing the internet, but have you ever wondered how Google Display Ads could benefit your own business? We’ll take you through a range of reasons for why you should incorporate this PPC channel into your marketing strategy. Firstly, we’ll bring you up to speed on what they are and why you should get started with Google Display today!
What are Google Display Ads?
Google Display Ads run on the Google Display Network and offer a way for you to connect with your customers even if they’re not directly searching for you and your products/services. To put simply, they are the ‘visual’ or ‘banner’ ads that you’ll see whilst browsing on platforms such as Youtube, mobile apps, and Gmail.
The Google Display Network covers over 2 million sites and reaches over 90% of the people on the Internet, which means your Display Ads have some serious potential. Sounds pretty good, right? Let’s get into some more benefits of Google Display Ads below.
Benefits of Google Display Ads
There’s a range of reasons you should consider Google Display Ads, including targeting and cost. We’ll outline the main benefits below.
Targeting & The Google Display Network
As we mentioned, the Google Display Network is very powerful in terms of its reach potential. Combine this with the available targeting methods for your audience and you’ll soon be on to a winner!
The different targeting options allow you to show your ads to certain types of people or certain contexts or content. For example, when targeting certain types of people, we can select specific audiences based on their demographics or what the product or service they are likely in the market for. If you’re interested in learning more on this topic, we have another article that helps explain the different Google audience types further.
On the other hand, when targeting contexts or content, we can select keywords or topics as well as specific websites they may be browsing.
Reach People At Different Stages Of Buying Cycle
Google Display Ads allow you to connect with customers at different stages of the buying cycle. They allow you to capture the attention of your target audience when they aren’t necessarily ‘looking’ for you. Google Display ads are a great fit in a ‘brand awareness’ strategy, allowing you to put your ads in front of people at the very start of the buying cycle.
Google Display Ads also allow us to remarket to people who have already engaged with the business in some way, where it can be as simple as a website page view, or something more valuable, such as an ‘add to cart’. Reconnecting with customers should be an important part of your marketing strategy.
Overall, the ‘intent’ behind how a person may approach a Google Display Ad is different when compared to Google Search Ads (where they are actively searching for your product/service). This highlights how Google Display Ads can fit into your overall marketing strategy by targeting people from the very start of the buying cycle, all the way to the end.
You might be thinking, how expensive are these Google Display Ads? Well, not at all, really! When compared to Google Search Ads, they are normally significantly cheaper. This means that they are a cost-effective way to gain high levels of exposure and to re-engage your website visitors. Feel free to contact us about our Display and Remarketing management service to get a quote! We’ll provide you with a free, no-obligation strategy based on your business goals and budget.
Who can benefit from Google Display Ads?
So, is this all sounding pretty good to you? A lot of businesses can benefit from Google Display Ads – we’ve outlined the main reasons below.
Long Sales Process
If you know that people are unlikely to enquire or purchase when they first land on your website, you need to ensure that you stay at the front of their mind throughout their research process. This is where the power of remarketing comes into play! You can use this process to further highlight your unique selling points, or even offer a small discount to get the person to take action, whether that’s to enquire or to purchase. There’s a lot of competition out there, and consumers are becoming increasingly savvy. So, it’s even more important to ensure you’re not forgotten!
One of the main reasons businesses use Google Display Ads is to increase their brand awareness. Given the reach and targeting capabilities of the network, it gives businesses multiple opportunities to connect with their target audience. This is especially true when you identify your target audience’s interests, what websites they are spending time on, and what they are searching for.
If you’ve got a backlog of impressive and visually-appealing creatives (designs/collateral), then why not show it off to the world! It’s no surprise that eye-catching designs will work best for Google Display campaigns and help your business stand out from the rest.
There’s a range of different display ad formats and sizes, including responsive display ads and video creative.
It’s important to have eye-catching and engaging creative designs to use with display advertising! If you don’t already have creatives that you can use, feel free to chat with us [[link to contact form]] about our PPC Creatives package.
If your product or service’s main selling point is how it looks, then you MUST show it! Whether it be designer clothing or fun kids toys, if you know that it’ll capture the attention of your target audience, then Google Display Ads will help you do just that. On the other hand, if your business offers a service which can be visually displayed, then Google Display ads can still work for you. For example, before-and-after photos, pool designs/builds, or hotel rooms and facilities.
If you’d like to know more about Google Display Ads benefits and find out if your business is a good fit, get in touch with our team today!
Written by Gabrielle Behm-Pike