Google Keyword Planner
There are a number of tools Google provides to help advertisers and business owners get the most out of their Google Ads experience. One of the most popular is the Keyword Planner. The Keyword Planner is a tool that gives information about keywords such as: Volume, Competition Rating, Average Monthly Searches & Suggested CPC/Bid.
Search for new keywords
For finding new keywords or finding search volumes, the Keyword Planner gives us 3 options: phrase, website, or category.
This option allows you to enter a general phrase or term that you want to base your keywords off and it will generate a number of related keywords. You are also able to put in a website destination and the Keyword Planner will pull keywords directly from the page. Google has some defined categories which are able to generate keywords. For example: Apparel > Clothing > Men’s Clothing.
Get search volume data and trends
This option allows you to input a range of keywords you have already generated and find out how popular these terms are. This can be an extremely handy tool when building campaigns and trying to determine if your keywords are popular enough to generate traffic.
Multiply keyword lists to get new keywords
This option allows you to input lists of keywords into the Keyword Planner and it will combine the lists to generate new keywords. This is especially handy for location based keywords. Say you have a list of 400 different locations such as “Brisbane”, and 400 general terms such as “Used Cars”. If you don’t want to sit down and individually add the locations to the general terms, you could use this tool to instantly get data on terms like “Brisbane Used Cars”.
On top of this, the Keyword Planner also allows you to set a specific location. For example, if you only wanted to target Brisbane, you could set the location to Brisbane in the options and you would only see the volumes of keywords in Brisbane. This is especially helpful as a term might be popular in the whole of Australia, but maybe not so much in a particular city.
Google also allows you to target a huge variety of languages as well as adding negative keywords to further increase the relevancy of the keywords you receive. As a default setting, the Keyword Planner will show the past 12 months of data. However, it is possible to change this date range to go back as far as 4 years.
Written by Lachlan Ward