Four Benefits of Social Media Advertising Campaigns
The world of advertising has come a long way in the last few decades. With the transition over the years from posters and billboards, to radio and television, and now to online advertising, businesses are always trying to stay up to date with the latest and greatest form of advertising. Enter; social media.
Since the introduction of platforms like Facebook and Instagram, marketing and brand advertising has exploded. With a reported 9 out of 10 businesses using social media to market themselves, we ask the question; why is social media so popular to advertise on?
Here’s four reasons why it can be beneficial to advertise on social media.
If you look at any crowded place, you’re guaranteed to see a bunch of people using their mobile phones. It’s also likely that the majority of those people are browsing some form of social media. With so much of the world’s population connected online, it makes sense to advertise in a place where lots of people are looking on a daily basis. By showcasing your brand in a place where people are always looking, you’re likely to be seen way more often.
Customer to Business Connections
Social media allows you to post updates or images of your business. It also allows you to connect directly to current or potential customers. Customers have the opportunity to openly express their opinions of your business. You, as an owner or manager, are able to directly interact with users about their opinions and concerns. This helps create much-desired transparency, and can really help to improve your brand’s image and reputation.
Reduced Marketing Costs
Running a full marketing scheme can be expensive. When advertising on media such as billboards, television, or radio, it’s hard to get a fully accurate measure of the effectiveness of these sources, and they tend to be expensive. With social media, your marketing is digital and as such is able to be tracked and traced in a much easier way. You can also control your marketing costs on a more detailed and adjustable level.
Running a business page doesn’t have to cost a fortune and can easily be done as a side gig. If you’re just beginning, you can start small by doing up some social media posts yourself – without even going the paid/sponsored ad route. You just have to make sure you’re consistent and up to date. Of course, the larger the business, the more likely you are to look into things like Paid Facebook Advertising, or even outsourcing your advertising all together.
Target Audience & Brand Ambassadors
As I mentioned earlier, so much of the world’s population is connected online in contemporary society. This also means that your opportunity to advertise your business is open to the world via social media. A billboard only shows to the cars that drive past, but a social media post can be seen by almost anyone with Instagram, Facebook, Twitter, and so on. You can, of course, narrow down the section of the market that your ad will show for. Platforms such as Facebook give many customisable options for choosing your target market.
A lot of companies even advertise their brands through people on social media. The term “Brand Ambassador” is essentially someone who is paid (or otherwise compensated) by a company to advertise their products using their social media status. In many cases for particularly large brands, they’ll use celebrities. Some examples of this include Adidas with Lionel Messi or Calvin Klein with Kendall Jenner.
On a smaller and arguably more personal scale, there are also ambassadors who build up a following over time just talking about their experiences with brands. They may be bloggers (for example in the lifestyle, health, or travel niches), vloggers (video bloggers) on YouTube, or Instagrammers. Word of mouth is a very powerful form of advertising. Coming from a personal blogger, it can be seen as more relatable to potential consumers, rather than coming from a movie star celebrity (for example).
Nowadays, advertising through social media is almost necessary to be able to have strong brand visibility and to be able to grow your business. Online-based companies like Amazon heavily rely on their social media advertising to market their business, and it’s really helping push them to be one of the biggest companies in the world.
If you have any questions, please feel free to reach out to us!
Written by Lachlan Ward and Chelsea Zanki