Digital Marketing Strategy Overview
Marketing Needs Guidance
Digital marketing is full of opportunities, but if you go in without a plan, you’re likely to miss the mark!
Your online presence should always exist to serve a greater business purpose.
Without context and clear goals, you’ll never quite know whether or not something is working, and you’ll be at risk of losing valuable time and money. Many business owners have difficulty selecting keywords, not to mention bidding on them. Sometimes owners create an ad without knowing what direction they want their campaigns to go in, and they let it run wild. This quickly gets expensive, and probably won’t be doing your business much good! That’s why we find it’s best to formulate your digital strategy early on.
When you engage with us, we’ll guide you through the process with tailored digital marketing strategy sessions. If you’re not sure where to start, or you don’t think your current strategy is working, we can help you find the right pathways to get the most out of your online presence.
Your Digital Marketing Strategy
When starting out, we’ll provide an audit of your digital presence, including:
- highlighting key areas of improvement,
- showing what your competitors are doing, and
- advising you on strategies you may not have considered.
This lets us lay out what you’ve got to work with so far, and what could be done in the future. To create your marketing strategy, we need to know where we’re coming from, as well as where we want to go. The first step is always to learn more about you, your business, and what makes your offering unique. This will help us find your ideal customers and determine where they will be online.
Your online presence is also about return on investment – your investment of time and money. A digital strategy factors this in, plus the potential returns from managing it yourself or outsourcing it to a professional. We will discuss the goals for your business, including any ROAS (Return on Ad Spend) aims. We’ll also explain how we measure your goals, including tracking website activity and enquiries.
As part of your digital marketing strategy, we’ll go over some methods of how we can look at achieving your goals. This includes discussing any relevant platforms such as Google Search Ads, Facebook Ads, Bing Ads, and so on. Not all methods are recommended for all businesses – some marketing platforms will be more suited to one business than another. But we will break this down and explain what we believe would be the best fit for your business and your goals.
We will also discuss any potential challenges that may crop up, including strategies that we could try when attempting to overcome hurdles. We want to do our best to see your digital marketing campaigns succeed. If there are challenges that just can’t be beaten, even after trying multiple strategies, there may be instances where we come to the conclusion that PPC (Pay-Per-Click) marketing may not be the best option for your business. We don’t want you to be taken for a ride by any digital marketing agencies!
Our focus is with small to medium businesses as well as brand new startups. We’ve worked with many different industries and use our years of experience to help see you succeed. Not every business owner needs a full digital marketing strategy. Sometimes you just need an expert to present you with some options and advise you on the best way to move forward.
Our initial consultations are always free.
Start now – contact us today!