5 Things Your Landing Page Needs To Generate Leads
When designing a landing page, it’s important to give users the information they need and make it easy for them to contact you. After all, the purpose of a landing page is to help you generate leads! Here are 5 must-haves for every landing page.
1. Phone Number
Having a phone number on a website is one of the simplest and most effective ways to get leads. When adding a phone number to your landing page make sure it is prominent and can easily be seen by the user as soon as they load the page. Preferably adding things like a fixed header can allow the user to see phone numbers wherever they are on the page so when they’re ready to call, your phone number is available to them immediately.
2. Contact Forms
Having a contact form is one of the best ways to capture information from the user. Using that information, you can then reach out to them with more information and possibly a quote or something. Also, having their details captured allows you to utilise other avenues of advertising like email marketing or remarketing campaigns to target them again later to grow repeat business.
3. Unique Selling Points (USP) & Call To Action (CTA)
Your USPs are what makes your business different from the rest. That could be something like ‘lowest prices’, ‘family-owned and operated’, ’50 years’ experience’ etc. Having these on your landing page can set you apart from the competition. At the same time, it’s important to have CTAs on your landing page to help drive action from users. This could be something like ‘Call Now’, ‘Get A Free Quote’ and so on.
4. Relevant Content
This might seem like a no-brainer, but if someone is looking for a specific product, make sure the page information relates to that product. For example, if you’re a gardening service and someone searches for ‘lawn maintenance’, don’t send them to a page about ‘tree lopping’. Make sure that the correct keywords are matching up to the landing page.
5. Be Short & Sweet
The point of a landing page is to get the user to contact you, not to read content for an hour. Having information on the landing page is important, but you don’t need to include every single little detail about your business or service. Just make sure you’ve got any critical information and top-selling points for your service or product.
And for further reading, here are our other articles about landing pages:
- Factors To Consider When Designing & Building Your Landing Page.
- What Makes A Good Landing Page.
- The Landing Page: Your Online Storefront.
Written by Lachlan Ward