Telstra Women’s Business Awards Finalist 2020
Gemma Renton, owner and founder of Vine Street Digital, is honoured to be selected as a 2020 Telstra Women’s Business Award finalist. The Telstra Business Women’s Awards are entering their 25th year of recognising and celebrating outstanding women who are revolutionising business. From thousands of nominations across Australia, Gemma is one of only 5 finalists in the Queensland Emerging Leader category. She’s excited for this opportunity to share her vision with others.
“My hope is that people will see that inclusive environments that encourage a work/life balance can also lead to higher productivity, efficiency, and profits. Essentially I’d like myself and Vine Street Digital to be the proof that this vision can work.”
Gemma created Vine Street Digital in 2015 after experiencing burnout in an industry that is too highly focused on the ‘hustle’ culture. Knowing there had to be a better way, she grew her business with foundations in honesty, trust, and integrity.
“I started my business so that I could control my own future. Being able to give that freedom to other people too is what gets me out of bed in the morning.”
She gave her employees the freedom and flexibility of a completely remote work environment. Seeing the company grow with productive and happy staff has validated Gemma’s decision to cut ties from traditional working methods.
As the owner of an agency that focuses on PPC (Pay-Per-Click) digital advertising, Gemma knows all too well the pitfalls and restrictions rife within many agencies in the industry. So, Vine Street Digital is not only about liberating Gemma and her employees, but their clients as well.
The freedom and transparency that she offers to clients is a driving factor in her success. Gemma’s PPC management service is contract-free, and clients maintain complete ownership of all their accounts. This differentiates Vine Street Digital from the many agencies that try to keep a firmer hold on their clients.
“We want our clients to stay with us because they’re happy with our service and because we can provide what’s best for their business; not because they are contracted to us.”
Gemma is passionate about inspiring and helping others to implement more flexible practices. She plans to use this award to get the word out about what she and her employees at Vine Street Digital are doing, and to encourage better mental health awareness in the workplace.
“The award would help me to highlight that the digital world doesn’t need to be filled with toxic cultures and employee burnout.”
Written by Chelsea Zanki
About Vine Street Digital:
Vine Street Digital is a digital advertising agency that focuses on PPC (Pay-Per-Click) marketing across multiple platforms including Google, Bing, Facebook, and more. Their management services include a thorough analysis of their clients’ business goals and metrics to help deliver their desired results. For further information, contact Vine Street Digital.