Vine Street Digital Blog
Welcome! Our team members come from a variety of backgrounds and bring different insights and ideas to the Vine Street Digital blog.
We have written about a range of topics around digital marketing that you may find useful! Contact us if you have any questions and we’ll do our best to help! If there is a topic you are interested in that we don’t yet have a blog post for, please let us know. We aim to keep learning and growing together so that we can help each other achieve the best results for your business/organisation.
Thoughts On The Facebook Explore Feed Experiment
The Facebook Explore Feed Experiment You may have heard of the “Explore” feed that Facebook is testing alongside their regular News Feed. The Explore feed aims to show content relevant to a user’s interests even from pages that they don’t follow yet (hence the name “Explore”). It sounds like a great way to find some […]
What Impression Share Is & How To Improve It
What Impression Share Is & How To Improve It Impression share might not be the most well-known metric in Adwords, but it’s certainly an important one. Not only does it give you an idea of how many available impressions you’re actually getting, but it can help to pinpoint areas for opportunity and improvement within your […]
The New AdWords Interface – Our First Impressions
The New AdWords Interface – Our First Impressions We’ve each had a look through the beta of the new AdWords interface. Here’s some of our first impressions and experiences! Gemma’s Experience Adjusting to a new Adwords interface is never easy. I remember the last change that happened – I avoided using the new interface for […]
Tools for Working Remotely
Tools for Working Remotely Vine Street Digital operates a little differently from most businesses. Most businesses will have a physical office location and operate in standard business hours. Office employees are usually expected to commute in each day, be there from 8.30am to 5pm, and then head home again to rinse and repeat. Unlike most […]
The Landing Page: Your Online Storefront
The Landing Page: Your Online Storefront In today’s digital world, businesses no longer require a physical location to operate. You can now do all of your business transactions from any location at any time, with a far greater reach than any commercial property will give you. And yet, even with all these advantages available, a […]
Tips For Weekly & Monthly PPC Checks
Tips For Weekly & Monthly PPC Checks Whether a newcomer or an expert, a PPC manager needs to perform efficient periodic checks on accounts. The key word here is ‘efficient’. As Tim Ferris states, “focus on being productive instead of busy”. Regular PPC checks can improve your understanding of what goes on inside your accounts. Weekly and […]
Competitive Keyword Bidding: The Pros And Cons
Competitive Keyword Bidding: The Pros And Cons So you’ve Googled your business name and you notice the top result is your direct competitor! Or maybe they just come up for Every. Single. Search. It’s frustrating to say the least and it’s no secret that companies go out of their way to either find out what […]
Bounce Rate – Should You Care?
Bounce Rate – Should You Care? Contrary to apparently popular belief: Your Bounce Rate is NOT a “terrible website” score – it’s an insight into user behaviour. A lot of business owners seem particularly obsessed with their website’s bounce rate. I’ve seen many businesses owners change their website simply because they felt their bounce rate was […]
Google Adwords Keyword Match Types Explained
Google Adwords Keyword Match Types Explained When you’re building your campaigns for Google Adwords, you’ll obviously need to add some keywords for targeting. There are a few ways that you can tell Google what you’d like to show up for by specifying the match types of the keywords. Your keyword match types could make or […]
What Makes A Good Landing Page?
What Makes A Good Landing Page? I recently went looking to change my home internet plan. So, being human, I immediately consulted Google. Throughout my search, I came across several AdWords advertisements all claiming to offer what I was looking for. But the journey they took me on was sometimes a long distance marathon that […]
Google Grants – $10,000 of Advertising Per Month For Non-Profits
Google Grants – $10,000 of Advertising Per Month For Non-Profits The Google Grants program is one of the biggest missed opportunities in the non-profit sector. As a pay per click marketer, Google Grants accounts are also some of my favourite to manage as they’re challenging but incredibly rewarding. Whenever I speak to a non-profit organisation, […]
Will Google AdWords Work For My Business?
Will Google AdWords Work For My Business? One of the most frequently asked questions I get from small business owners is, “Will Google AdWords work for my business?” I can understand why – it is an investment both in time and money that is often complicated if you don’t manage AdWords accounts for a living. […]
What is SEM? Search Engine Marketing Explained
What is SEM? SEM stands for Search Engine Marketing and refers to the purchase of ads on search engines. While SEM can sometimes refer to all marketing efforts relating to search engines, it’s most commonly known as the paid advertisements only. Learn the Lingo The world of digital marketing is full of confusing acronyms, so […]
5 Things You Need To Do Before You Start Digital Marketing
5 Things You Need To Do Before You Start Digital Marketing When I tell people that I’m a digital marketer, I often get flooded with questions or anecdotes about their own digital marketing experiences. The most common questions I get are “what should I be on?”, “how much should I spend?” and “how do I […]
How To Add A User To Google Analytics
How To Add A User To Google Analytics It’s likely that you’ll add a user to Google Analytics at some point of managing a website. Google Analytics provides valuable information about your website, your customers and the profitability of your business in general. As the information provided is so useful in several aspects of your […]