Blog – Vine Street Digital

Vine Street Digital Blog

Welcome! Our team members come from a variety of backgrounds and bring different insights and ideas to the Vine Street Digital blog.

We have written about a range of topics around digital marketing that you may find useful! Contact us if you have any questions and we’ll do our best to help! If there is a topic you are interested in that we don’t yet have a blog post for, please let us know. We aim to keep learning and growing together so that we can help each other achieve the best results for your business/organisation.

 

Split Test Strategies – Ad Copy & Audience

Split Test Strategies – Ad Copy & Audience Split-testing (also known as A/B testing) is considered best practice when it comes to PPC marketing, and even marketing in general. While it might be known by some fancy names or peppered with marketing jargon, the concept is pretty simple. Split testing is designed to answer a hypothesis. […]

What Makes A Good PPC Report?

What Makes A Good PPC Report? An important part of running PPC (Pay Per Click) campaigns is a good PPC report. You need to know if your PPC campaigns are on- or off-track, and understand what the track is in the first place. There’s no denying that PPC reports can be full of technical jargon […]

How To Make Your Phone Number Clickable On Your Website

How To Make Your Phone Number Clickable On Your Website Nowadays so many people are searching for solutions on their mobile phones. If they visit your website, you want to make sure they can contact you as easily as possible! Here’s how you can make it happen. Get Ready To Code! Basically, you need to […]

Tips For Learning AdWords

Tips For Learning AdWords When I first began learning AdWords, it was almost like cramming for an exam, or doing an assignment at 3am the day it’s due. There was an overwhelming amount of information that I had to learn at once, and it was difficult to comprehend it all. Fortunately, I had help from […]

Factors To Consider When Designing & Building Your Landing Page

Landing Page Design Factors In this day and age, it’s basically a given that our customers have very short attention spans. Various studies are showing that our attention spans are diminishing further and further, from 10 seconds to 8 seconds to 5 seconds. We have 5 seconds for someone to look at our websites and […]

Conversion Points, Hard & Soft Sells

Conversion Points, Hard Sells & Soft Sells When it comes to advertising, using the right combination of words and phrases can sometimes make or break how successful your ads are. For the most part, it’s important to remain relevant to your business and to give useful information. But what about when it comes to your […]

Display and Remarketing Advertising Overview

Display and Remarketing Ads Management The Google Display Network offers a way for you to connect with your customers even if they’re not directly searching for you and your products/services. It can be a cost-effective way to gain high levels of exposure and to re-engage your website visitors. Here is an overview of what you can […]

Unwinding & Relaxing Around Work

Unwinding & Relaxing Around Work Working remotely has the awesome benefit of flexibility. Picking our own work hours means we don’t need to try to cram our lives into the standard 9–5 day. We can choose when and how we relax and give ourselves some time away from the computer! Read on for our team’s […]

Ad Delivery – Standard vs Accelerated

Ad Delivery – Standard vs Accelerated Sometimes it’s better to take the slow path and the easy road. Other times, it’s better to put your foot to the floor and get aggressive with your Google campaigns. We’re going to explore two methods of ad delivery – standard and accelerated. Google Adwords can deliver campaigns in […]

Google Trends: Fun & Educational!

Google Trends: Fun & Educational! Looking at Google Trends is one of my nerdy PPC past-times. It’s a beautiful visualisation of trends in search that are both fascinating and informative. For a while I had it set as my screensaver, but it became way too distracting! Google trends is not just an interesting window to […]

Staying Healthy While Working Remotely: Socialising

Staying Healthy While Working Remotely: Socialising We love having the flexibility and time to be social that remote work gives us! Working away from the regular schedule of commuting to an office has so many benefits. In this post we’re sharing our staff’s experiences of enjoying remote work and socialising. Gemma’s Experience I would guarantee […]

An Introduction To Google Keyword Planner

Google Keyword Planner There are a number of tools Google provides to help advertisers and business owners get the most out of their AdWords experience. One of the most popular is the Keyword Planner. The Keyword Planner is a tool that gives information about keywords such as: Volume, Competition Rating, Average Monthly Searches & Suggested […]

Getting Organised With Tasks – Finding A Method to the Madness

Getting Organised With Tasks – Finding a Method to the Madness Something that I’ve learnt in the last few years is that I am a person who needs a good level of organisation to thrive. It became more noticeable when I started working remotely, away from the regular routine of commuting to an office. But an […]

Remarketing Audience Duration – How Long Should You Follow Someone?

Remarketing Audience Duration – How Long Should You Follow Someone? Remarketing is a powerful way to re-engage your website visitors, close a sale, or up-sell to existing customers. There are numerous possibilities when it comes to remarketing and who you can target, but something that we get asked a lot here is “how long can […]

Managing Communication in a Flexible Remote Team

Managing Communication In A Flexible Remote Team Everyone who has ever worked in an office knows how easy it is for someone to pop their head up over the divider and say “have you got a minute?”. We’ve all been pulled into those spontaneous team meetings, and the classic “let’s have a meeting to plan […]

Staying Healthy While Working Remotely: Move Your Body

Staying Healthy While Working Remotely: Move Your Body Working remotely away from the regular schedule of commuting to an office can present a variety of challenges and benefits in one’s ability to care for themselves. In this post we’re sharing our staff’s ways of staying healthy whilst working from home – getting the body moving! […]

Why Isn’t My Ad Showing?

Why Isn’t My Ad Showing? A lot of people assume that because their ad isn’t showing, AdWords isn’t working. However, this is rarely the case. When an ad isn’t showing on a Google search it could be for several reasons that we’ll explore in this article. Budget Every campaign has a set daily budget, and […]

Staying Healthy While Working Remotely: Food

Staying Healthy While Working Remotely: Food Working remotely away from the regular schedule of commuting to an office can present a variety of challenges and benefits in one’s ability to care for themselves. In this post we’re sharing our staff’s ways of staying healthy with food whilst working from home. Gemma’s Experience If you’re a […]

Working From Home – Reflections On The First Year

Working From Home – Reflections On The First Year Having a job where I can work from home is like a dream come true for me. In the past couple of years, I’ve moved countries twice, and am about to do it a third time. It’s stressful trying to manage finances whilst trying to find […]

Location Targeting With Google AdWords

Location Targeting With Google AdWords Location targeting is an essential part of an AdWords campaign. Setting the location can help to define the geographical boundaries in which you want to advertise in. For example, if you were a small plumbing business only servicing the south-side of Brisbane, you don’t want to have your ad showing […]

Changes To Google Ad Grants – What Nonprofits Need To Know

Changes To Google Ad Grants – What Nonprofits Need To Know The Google Ad Grants program gives nonprofits an in-kind donation to be used for advertising on Google Adwords. In December 2017, Google made some major changes to their grant program policies. These changes to Google Ad Grants are now in full swing. If you’re […]

Before Sending A Campaign Live, Check This!

Quality Check Before Sending A Campaign Live We’ve probably all been there – you’ve hit the button to send your campaign live, then later found out you’ve got a typo in your ad copy headline! Or, maybe you’ve spotted it on someone else’s work. Sometimes mistakes slip through, like grapes falling to the floor of […]

Staff Favourites: Board Games

Staff Favourites: Board Games This month we’re celebrating the good old board game! We normally spend so much time attached to screens, especially with our kind of work. Board games are a great way to give our eyes a break and to spend some time with people IRL 😉 Lachlan’s Selection I love playing board games […]

The Who, What, When & Where of CTR

The Who, What, When & Where of CTR As a business owner, you probably don’t have time to learn every technical detail of your online advertising. After all, you’re a business owner, not a full time online marketer. The same is true of marketing managers in bigger companies. Your job is to lead the overall […]

Staff Regular Work Spaces

Staff Work Spaces Our staff all work remotely, usually from the comfort of our own homes. Here is a little preview of our work spaces and some notes about how we each use our space! Gemma’s Work Space So my setup is pretty standard – two screens are mandatory. Even when I go travelling I […]

How To Find Impression Share In Google AdWords

How To Find Impression Share In Google AdWords You might have come here via our post on What Impression Share Is & How To Improve It. If not, check it out for more information about what you can do with what we’re sharing below! For now, here’s how to find Impression Share metrics in Google […]

Thoughts On The Facebook Explore Feed Experiment

The Facebook Explore Feed Experiment You may have heard of the Explore feed that Facebook is testing alongside their regular News Feed. The Explore feed aims to show content relevant to a user’s interests, even from pages that they don’t follow yet (hence the name “Explore”). It sounds like a great way to find some […]

What Impression Share Is & How To Improve It

What Impression Share Is And How To Improve It Even though Impression Share isn’t the most well-known metric in Adwords, it’s certainly an important one. Not only does it give you an idea of how many available impressions you’re actually getting, but it can help to pinpoint areas for opportunity and improvement within your campaigns. […]

The New AdWords Interface – Our First Impressions

The New AdWords Interface – Our First Impressions We’ve each had a look through the beta of the new AdWords interface. Here’s some of our first impressions and experiences! Gemma’s Experience Adjusting to a new Adwords interface is never easy. I remember the last change that happened – I avoided using the new interface for […]

Tools for Working Remotely

Tools for Working Remotely Vine Street Digital operates a little differently from most businesses. Most businesses will have a physical office location and operate in standard business hours. Office employees are usually expected to commute in each day, be there from 8.30am to 5pm, and then head home again to rinse and repeat. Unlike most […]

The Landing Page: Your Online Storefront

The Landing Page: Your Online Storefront In today’s digital world, businesses no longer require a physical location to operate. You can now do all of your business transactions from any location at any time, with a far greater reach than any commercial property will give you. And yet, even with all these advantages available, a […]

Tips For Weekly & Monthly PPC Checks

Tips For Weekly & Monthly PPC Checks Whether a newcomer or an expert, a PPC manager needs to perform efficient periodic checks on accounts. The key word here is ‘efficient’. As Tim Ferris states, “focus on being productive instead of busy”. Regular PPC checks can improve your understanding of what goes on inside your accounts. Weekly and […]

Competitive Keyword Bidding: The Pros And Cons

Competitive Keyword Bidding: The Pros And Cons So you’ve Googled your business name and you notice the top result is your direct competitor! Or maybe they just come up for Every. Single. Search. It’s frustrating to say the least and it’s no secret that companies go out of their way to either find out what […]

Bounce Rate – Should You Be Worried?

Bounce Rate – Should You Be Worried? Contrary to apparently popular belief: Your Bounce Rate is NOT a “terrible website” score – it’s an insight into user behaviour. A lot of business owners seem particularly obsessed with their website’s bounce rate. I’ve seen many businesses owners change their website simply because they felt their bounce rate […]

Google Adwords Keyword Match Types Explained

Google Adwords Keyword Match Types Explained When you’re building your campaigns for Google Adwords, you’ll obviously need to add some keywords for targeting. There are a few ways that you can tell Google what you’d like to show up for by specifying the match types of the keywords. Your keyword match types could make or […]

What Makes A Good Landing Page?

What Makes A Good Landing Page? I recently went looking to change my home internet plan. So, being human, I immediately consulted Google. Throughout my search, I came across several AdWords advertisements all claiming to offer what I was looking for. But the journey they took me on was sometimes a long distance marathon that […]

Google Grants – $10,000 of Advertising Per Month For Non-Profits

Google Grants – $10,000 of Advertising Per Month For Non-Profits The Google Grants program is one of the biggest missed opportunities in the non-profit sector. As a pay per click marketer, Google Grants accounts are also some of my favourite to manage as they’re challenging but incredibly rewarding. Whenever I speak to a non-profit organisation, […]

Will Google AdWords Work For My Business?

Will Google AdWords Work For My Business? One of the most frequently asked questions I get from small business owners is, “Will Google AdWords work for my business?” I can understand why. It is an investment both in time and money that is often complicated. There are also a lot of horror stories out there […]

What is SEM? Search Engine Marketing Explained

What is SEM? SEM stands for Search Engine Marketing and refers to the purchase of ads on search engines. While SEM can sometimes refer to all marketing efforts relating to search engines, it’s most commonly known as the paid advertisements only.    Learn the Lingo The world of digital marketing is full of confusing acronyms, so […]

5 Things You Need To Do Before You Start Digital Marketing

5 Things You Need To Do Before You Start Digital Marketing When I tell people that I’m a digital marketer, I often get flooded with questions or anecdotes about their own digital marketing experiences. The most common questions I get are “what should I be on?”, “how much should I spend?” and “how do I […]

How To Add A User To Google Analytics

How To Add A User To Google Analytics It’s likely that you’ll add a user to Google Analytics at some point of managing a website. Google Analytics provides valuable information about your website, your customers and the profitability of your business in general. As the information provided is so useful in several aspects of your […]

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