Bing Shopping Ads are perfect for any ecommerce business or online store that is looking to scale. Advertising through Bing shopping brings the benefits of qualified traffic, while reaching a new customer base. If you’re already finding success through Google shopping, then Bing Shopping is an excellent way to expand your marketshare and find new avenues for sales.
Bing Shopping is also less competitive than Google Shopping, so it can be great for smaller stores with lower budgets to use for their advertising. The traffic might be cheap, but it’s also highly qualified. People can see the product image, title, and price before clicking, which means that you’re only paying for interested users.