Bing Shopping Ads, like any pay per click (PPC) platform, operates as an auction. Advertisers are bidding how much they’d be willing to pay for clicks on their ads. Higher bids mean more visibility and better positioning at the top of the search results.
While the auction sounds easy, it’s complicated by other factors. What you bid is not the only thing Bing will take into account. Bing wants its users to have a good experience on the search engine, otherwise, no one would use Bing. So, it encourages advertisers to have relevant and engaging ads, plus provide a good user experience for your customers when they reach your website.
If your ads and website are higher quality than those of other advertisers, you’re more likely to rank higher in the auction, even if you’re not bidding as much.
Given that there are so many variables involved, there isn’t one right answer for how much Bing Shopping Ads cost. As the platform is overlooked by many businesses, it can be less competitive and therefore cheaper than its Google Shopping counterpart.
If you’d like to get an estimate for how much Bing Shopping Ads will cost for your business, get in touch for a free strategy today!