As a business owner, it’s important for you to have as much meaningful information as possible in order to make strategic decisions about your marketing and sales efforts.
Using tools like Google Analytics and Google Tag Manager, we learn where your site visitors are coming from, what they’re interested in, what demographic they fall into, and more. We can use this knowledge to help steer your business traffic in the direction you need it to go.
We offer a stand alone service to help you track your online presence and give you the information you need in meaningful ways.
What is Conversion Tracking?
Conversion tracking is the method of recording and analysing the conversions that are made through your website, Google Ads, social media marketing, or other such sources & methods of contact.
To keep track of when and how customers are making conversions, and to provide you with informed data on your audience, we offer the following services and tracking methods:
- Google Analytics
- AdWords Tracking
- Facebook Tracking
- Google Tag Manager
- Event Tracking
- Pixel Tracking
- Custom Reporting
- E-Commerce Tracking
What are conversions?
Conversions are actions that your customers take after coming into contact with your marketing/advertising. They can be set up as “goals” and their parameters are defined by the advertiser. Conversions can include actions such as the following:
- a purchase from your online store,
- a phone call through your Google Ad Extension or your website,
- a submission of the contact form on your website.
When setting up an account or new campaign with us, we will discuss what customer actions you wish to consider a conversion, and set up the correct tracking to see how it performs.