Your free PPC strategy is based on your business goals. That’s why we start with an initial consultation to understand your business and determine what success looks like for you.
From there, one of our PPC specialists will conduct research to tailor a PPC strategy that will best achieve your goals. The strategy will outline some solid KPIs to measure success and explore the current business environment. We’ll then go in-depth into each recommended PPC platform and explain how we’ll go about your campaigns. This includes things like keyword research, audience research, competitor research, technical optimisation recommendations, creative recommendations and more. If you have an existing ad account, we’ll be auditing that too!
After recommending the right PPC platforms to start with, we also outline future opportunities for advertising expansion.
Your strategy then continues with a recommendation for your ad spend. We will often recommend a minimum viable budget, as well as an ideal or “growth” budget.
Finally, we’ll give you a formal quote for management, and outline the next steps on how to get started!