Gemma Renton

Gemma Renton

Owner & Founder

I‘ve been a Pay Per Click marketer for several years and when I started Vine Street Digital, my goal was to make it the best PPC agency to work with, and the best PPC agency to work for. I’m extremely proud of the calibre of our specialists, the service we provide, and how we operate with transparency and integrity.

PPC is a passion for me! I’ve been doing it a long time and I love that no two campaigns are the same and that it’s constantly evolving. I enjoy doing PPC campaigns for large brands – they’re usually more complex and it’s a great opportunity to integrate multiple PPC platforms. That being said, I also love to work with small and medium businesses as it allows me to build long-term relationships with the owners.

I’m also proud of the agency we’ve all created here. I used to work for large agencies where high turnover, employee burnout, and over-promising was very common. I started Vine Street Digital to change all that. Here, we don’t overload ourselves with clients, so we can give the best possible service and attention to each one of them. Employees also choose when and where they work. As long as their clients are happy and the results are good, they’re welcome to find the work/life balance to suit them. I believe Vine Street Digital is the best agency to work with, and I also believe it’s the best to work for. Whether you’ve come here as a client or as a future team member, I look forward to showing you what we can offer.

Courtney Wilkinson

Courtney Wilkinson

Lead PPC Specialist

Before starting PPC Marketing, I was studying my Bachelor of Business, working in hospitality, and travelling the world in-between. I love to learn new things, so it’s exciting to work with clients in a wide range of industries around the world.

I started my marketing career in a larger agency, however client loads were heavy and I wanted to be able to dedicate more time to each business to produce the best work possible.

Working at Vine Street Digital allows me more time to be analytical with my client’s accounts and implement stronger strategies, as well as the ability to keep up to date with the dynamic digital marketing environment.

Although experienced across all Google Ads & Bing Ads platforms, I have a large interest for interpreting data via Google Analytics, and understanding how users engage on websites. I also enjoy the creative aspect of writing ad copy and creating display ads.

Lachlan Ward

Lachlan Ward

PPC Specialist

Hi! I’m one of the PPC Specialists here at Vine Street Digital. I specialize in Google Ads, Facebook, LinkedIn, Display, Remarketing & more.

After working in the hustle and bustle of a larger agency, I wanted to move into a position where I could be more dedicated and personalised to each and every client without being overloaded. Vine Street Digital achieves that wonderfully.

I have worked with larger to enterprise size clients as well as smaller businesses. I have always found it more satisfying to work with smaller to medium size businesses. There was always so much red tape with larger sized clients that it became quite frustrating.

I believe communication is the key to understanding, so if you have any questions about how to advertise your business or you just need a fresh perspective – don’t hesitate to get in touch with myself or one of the other Vine Street Digital staff. We’re here to help.

Gabrielle Behm-Pike

Gabrielle Behm-Pike

PPC Specialist

Hi! I started in the world of digital marketing after completing my Bachelor of Business at UQ. I love working agency-side so I can apply different digital strategies to a range of industries and clients.

Initially working for large agencies and managing high client numbers, it was important for me to invest time into developing viable strategies for each client – rather than a one fit campaign approach to all. Vine Street Digital gives me the opportunity to do just that!

PPC advertising gives the right balance of technical data analysis and creativity with my personal favourite channel – Google Ads. I love the measurability of digital advertising and the ability to optimise (almost) instantly to drive long term results. Working remotely has also given me the opportunity to travel more and hire two personal assistants – my dogs.

Harry Taylor

Harry Taylor

PPC Specialist

I joined the ever-evolving world of Digital Marketing after managing client accounts for an ASX 100 Listed company. I am passionate about working with SMEs, and growing businesses by utilizing PPC platforms & strategies.

Initially, I started my digital marketing career in a larger agency with high client numbers. However, Vine Street Digital gives me the opportunity to take the time & effort that I find so important for any new or existing PPC strategy.

I love generating important and insightful data through a range of digital marketing strategies and campaigns on multiple platforms. From Google to Facebook and everything in between, there’s always a platform you can use to digitalize your business. My passion lies within Google Ads and the freedom the platform gives you to think differently about your online strategy. Whether it’s eCommerce, lead generation, or even brand awareness, there’s so much that you can do to help your business grow online.

Working remotely also allows me to dedicate more time to the things I love; spending time with my dog, going on day trips, listening to music or even pretending to live an active lifestyle whilst binge-watching Netflix!

Zea Holmes

Zea Holmes

PPC Specialist

Hi! I fell into digital marketing after returning to Australia from overseas travels. I knew I wanted to be a part of this industry and have always had a passion for implementing strategies and watching campaigns grow!

I started my PPC career at a larger agency. After some time, I found that I wasn’t being given enough time on each account to develop consistent and personalised strategies, due to the high volume of clients. Vine Street Digital has given me the opportunity to spend an in-depth amount of time on each client, which has enabled me to grow my PPC skills tenfold.

Working with Google has given me a passion for strategising, processes, and implementation which allows me to manipulate how brands interact with their customers in all-new ways. Vine Street Digital gives me the ability to be creative and flexible within my work environment which makes for a fantastic place to work. I am consistently motivated every day to achieve the best results for my clients.

Working remotely has given me the opportunity to spend more time with family, maintain a healthy lifestyle, and spend more time with my dog. Can’t get any better than that!

Kristen Boucher

Kristen Boucher

PPC Assistant

When I’m not creating PPC magic, I’m a full-time mum to a toddler, a dog lover, and a bibliophile. I’m always looking for ways to learn new concepts & ideas that will help my clients reach their business goals.

I worked in many different agencies – some big, some small. I love the psychology behind consumer behaviour, and creating strategies that reach out to people in their times of need.

Effective marketing strategy is all about placing businesses in front of their clients and customers at exactly the right time, and in a meaningful way. I’ve worked extensively in the PPC environment with Google Ads, Bing, and Yahoo; but I also have a passion for bringing people together via social media platforms. My professional and personal passions include content curation, writing, and audience engagement.

Rebecca Joy

Rebecca Joy

Accounts

After realising that a career in film wasn’t for me, I started work in administration and customer service. I was surprised at how much more satisfying and less stressful administrative work is. Now I live to organise!

In my spare time, I perform as an improv comedian which I have been able to do both in Canada and Australia while working for Vine Street Digital. This job affords me the time and flexibility to dive into my hobbies and live anywhere I like.

Chelsea Zanki

Chelsea Zanki

Brand & Design Specialist

I worked in customer service roles before studying writing, graphics, and web design. I enjoy making things look good and work well!

I’m the resident designer and brand wizard! This involves creating and proofing our visual and written content as well as maintaining our website.

Kevin Law

Kevin Law

Marketing Assistant

Before embarking on my digital marketing journey, I travelled around the world as an English teacher. I love thinking of creative ways to engage audiences, whether in the classroom or on the internet.

Being passionate about different cultures, I studied a Masters of International Business and started my digital marketing career at an international trade consultancy firm. Working at Vine Street Digital gives me the opportunity to both market to a global audience and work anywhere I want.

Fun fact: I’ve lived in 7 different countries!

 Thomas Fulloon

Thomas Fulloon

Client Onboarding Coordinator

Hi! I first stepped into the digital space at 19 as a Google Ads Consultant. I had no idea what I was doing. With a passion for keeping up with the constant change of the digital world, I kept at it, found my feet, and here we are 12 years later.

Having started my career at a large scale agency, managing a large portfolio of clients, I was able to learn the foundations of digital marketing. This opened the door to me wanting to work with clients and provide a more holistic and tailored approach.

I’ve worked for startups through to large corporate companies, in roles ranging from PPC Specialist to Operations Manager for a successful SaaS Website product.

I love helping business owners achieve their goals, big or small. There is no “one size fits all” approach to digital marketing. From building your brand and web presence to tackling a digital marketing campaign, I’ve learnt the value of listening to and working with my clients. If we get the foundations right and approach each step individually, we will then find it a lot easier to have a successful & unified marketing plan. This involves time and commitment, to set clear goals and expectations – something that larger agencies can’t offer.

Working remotely allows me to have a healthy work/life balance. This promotes my focus while working with my clients and also lets me enjoy my personal time. In my personal time, I like to focus on expanding my skillset, spending time with my partner and our dog Teto, and also trying to get that 30 minutes of exercise each day.

My move to Vine Street Digital has been supported by a great bunch of like-minded individuals and an enjoyable learning curve. It is a refreshing step in my career path.